This was an article that caught my attention. We all know Walmart has interesting techniques for drawing in customers. Similar to bait and switch, Walmart has very low prices and likes to promote the low priced items by placing them at the front of the isles; the tactic is to make you believe that every item in the story is the best price, which isn’t necessarily true.

But these techniques keep us all hungry for the next great deals, me included in this parade of the masses. Now, imagine being in Wal-mart and as you are walking down isles, “triggers” send messages to you phone right when you’re in store and tell you about deals happening now! Wouldn’t that make your taste buds tickle as you gallivant from one great deal to the next, your favorite electronic device guiding you to low ticket items and promoting them as you stroll around.

Well this is the hope that Walmart is trying to push! They want you shopping, spending and saving around every turn. I’m not sure if anyone has ever even been in a K-Mart store recently but the principle that Walmart in pushing is already somewhat in use at the local K-Mart stores. At K-Mart, when parents bring their kids into the store they are greeted my brightly colored karts which they can push their children around in and the kart play a Dora the Explorer episode or some other funny-loving Nicktoon. 

While the children are being entertained up front the parents have a screen of their own right in front of the handle bar. While milling about the store, triggers are placed around various corners and it prompts an advertisement to start playing on the screen for the Adult shopper to observe. This is a very innovative and intelligent idea, and now imagine that same power, but it being sent directly to everyone’s phone as they walk around, you can’t lose and of course Walmart wins everytime!