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	<title>Think. &#187; marketing</title>
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	<description>Marketing - in your words. The Official TU-AMA Blog.</description>
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		<title>Desperate Times, Desperate Measures</title>
		<link>http://www.temple-ama.org/think/2008/05/20/desperate-times-desperate-measures/</link>
		<comments>http://www.temple-ama.org/think/2008/05/20/desperate-times-desperate-measures/#comments</comments>
		<pubDate>Tue, 20 May 2008 05:29:26 +0000</pubDate>
		<dc:creator>Malaika Carpenter</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing News]]></category>
		<category><![CDATA[KFC]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Rihanna]]></category>

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		<description><![CDATA[When a letter like this slips through corporate there&#8217;s a problem but when it comes from the head of marketing I am quite scared. According to OK Magazine, Kentucky Fried Chicken Chief Marketing Officer James O&#8217;Reilly wrote this letter to R&#38;B recording artist Rihanna in response to her spotting in a Miami-area KFC with fellow [...]]]></description>
			<content:encoded><![CDATA[<p>When a letter like this slips through corporate there&#8217;s a problem but when it comes from the head of marketing I am quite scared. According to OK Magazine, Kentucky Fried Chicken Chief Marketing Officer James O&#8217;Reilly wrote this letter to R&amp;B recording artist Rihanna in response to her spotting in a Miami-area KFC with fellow R&amp;B singer Chris Brown (which she is rumored to be dating). I could barely get through this letter without laughing at its ridiculousness.</p>
<p>It reads:</p>
<p>&#8220;Dear Rihanna:<br />
We were very excited by your and Chris Brown’s recent visit to a Miami-area KFC restaurant.<br />
Clearly, like Kentucky Fried Chicken and our founder Colonel Sanders, you two know how to kick it up a few degrees. And, Rihanna, that’s a secret recipe worth sharing with the world.</p>
<p>We could feel the heat – literally – in our restaurant that night … so much so that we’d like to invite you and Chris back to any KFC for a free meal including the Colonel’s Hot Wings. Whether lunch or dinner, home or on the road, our doors are always open to you. Think of it as a personal way to send an SOS whenever you crave a little Original Recipe.</p>
<p>Like you, KFC is dedicated to supporting charity causes. If you and Chris are again photographed making KFC a “hot” date-night spot, we’ll make a donation to your charity, BELIEVE, which helps underprivileged children.<br />
Hearing about your fondness for KFC was music to our ears. Please don’t stop making KFC your favorite mealtime choice.<br />
Good luck to you and we hope to see you again soon with or without an Umbrella.&#8221;</p>
<p>Future marketing professionals, there is a better way garnering partnerships or should I say a more appropriate way. According to OK Magazine, R&amp;B singer/ performer Beyonce was given a lifetime of free meals at Popeye&#8217;s Chicken restaurants when she mentioned how much she loved the food during an interview on Oprah Winfrey&#8217;s talk show. In this case, it makes logical sense to offer such a deal. She&#8217;s a well-know, self-claimed advocate of the brand. But to write a letter thanking a celebrity for &#8220;kicking it up few degrees&#8221; with his/ her public display of affection fest, which by chance happened in KFC&#8230;well, let&#8217;s just say you might want to check yourself. With antics like this, it appears as though there may be openings in marketing at KFC. Lol!</p>
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