LG present the PONDER THAT application that allows you to grow a full “realistic” looking beard while you video chat with friends.

In a new LG campaign against the growing trend among teenagers and adults to “sext” it reminds people of the consequences of inappropriate online behavior. The campaign also features James Lipton in several commercials and reminds people to use the metaphorical beard to ponder what your doing before you text.

The multimedia campaign called “Ponder that” is sure to get attention for several reasons.

Celebrity figure: James Lipton (come on, that beard is iconic)

Viral capabilities: popular youtube driven campaign along with the newly popular “microsite” that allows you to grow your own beard. The videos have already had over 200,000 views with almost 70 blog posts about the subject.

Market Research: Agency Young and Rubicam realized their prime demographic were teenagers and young adults; by distributing through youtube and microsites, which have become increasingly popular due to Burger King campaigns, they distributed for maximum exposure to their prime audience.

PR: Obviously LG, a cell phone company, publishing a campaign against the dangers of sexting creates a great image for the company.

On another note, I recently video chatted with my friends using the beard app. Its hilarious. Peep the website to download the beard app here.