Marketing - in your words. The Official TU-AMA Blog.

Marketing - in your words. The Official TU-AMA Blog.


  • Tag Archives e-commerce
  • E-Commerce is NEEDED!

    Everyone knows that the internet is now one of the biggest resources that companies have at their fingertips.  Websites are a direct link between consumers and their favorite companies.  When it comes to retailers, their website is another way to sell products.  With that being said, more and more companies are finding that the head of the companies e-commerce department is a beyond valuable person.  For example, in 2010, Kohl’s 18.4 billion dollars however only a slim 717 million dollars were from online sales.  If they can increase the presence of the website while still maintaining the relevancy of the brick-and-mortar stores then the sales should see a huge increase.

    These executives of e-commerce need to be able to create and manage complex websites and handle increasingly difficult inventory management.  The more important a position becomes the salary obviously goes up.  Just ten years ago heads of e-commerce made anywhere between 50K to 100K.  Today however their salaries range from Continue reading 




©2013 Think. Entries (RSS) and Comments (RSS)  Raindrops Theme