Lets face it, over the last decade Apple has dominated the phone market with their iPhone. No matter how soon Apple comes out with a new phone there are lines around street corners with customers who want the new version. More recently, Samsung has started rising in the phone game and they are not stopping. The Galaxy and Note are becoming known for their new cool features such as the bump share feature, wi-fi hotspots, and the best picture phone camera quality out there.
Now although Samsung has these really cool top of the line phones, how were they able to all of a sudden get to the top in the mobile phone marketshare? Their commercials! While Apple commercials are simple and get across to the viewer what the phone does, Samsung has some funny commercials and commercials that show the cool features their phones have. For example, there is the “work trip” commercial that is subtly sexual but shows off the bump share feature. During the Super Bowl Samsung used tons of money to buy minutes of commercial space for just one commercial featuring celebrities Seth Rogan Paul Rudd, and Lebron James. Not only did the commercial show off the cool new features of the phone, but also showed that major celebrities back the phone as well. Samsung’s marketing strategy has brought them to the top in the mobile phone marketshare and it does not seem like it is going to stop anytime soon.
Steve Jobs was one of the great innovators of today’s modern technology. His innovations included the likes of the iPhone, iTunes, iPad and computers that shifted us away from the typical PC. He was respected by every great mind and will always be remembered in as somebody who never gave up and never conformed out of his own lifestyle. Steve Jobs was a true motivation to all.
