Recently, Zipcar has started using social media to target young adults and college students. Their use of twitter and Facebook has grown rapidly, using the social media sites to answer questions or give away prizes. In case you are not familiar with Zipcar, they are a company that provides cars to their customers with an hourly or daily rate. They are mostly used in large cities where people can’t afford or do not see the point in owning a car, but may need one once in a while to get around or run errands. Zipcar makes the process very easy through their website. Once you sign up you receive a Zipcard and the right to make reservations for just a couple hours or an entire day. Once you make your reservation, you find the Zipcar station nearest to you and just hold the Zipcard up to the car you reserved and it will unlock and is ready for your use.
Zipcar’s use of social media has grown rapidly due to their desire to convert young adults to customers. They use Facebook to show where Zipcar stations are located and to give away prizes. Twitter is also used for giveaways, but also to answer any questions that customers or potential users may have. Some of the giveaways include free t-shirts or driving dollars and lets be honest, what college student doesn’t love free stuff. An added benefit is that there is no worry about insurance or gas because Zipcar covers it all. Zipcar has been continuously growing for the last few years and their attention to social media will be sure to add to the success they have right now.
