These videos are fantastic examples about getting customers interested and drawn into your product. The one we should be looking for as marketers is differentiating our product so it does not fall into the “same ole same ole” category but instead we want to see our customers smiling, enthusiastic and most importantly enjoying themselves. Putting your ad campaigns above the rest is what leaves a memorable impression of the product. The angry birds game is something that really is a great, tangible way to involve your audience in the game. The Oreo really solidifies the milk cookie relationship. Both videos and techniques are different and yet equally effective. Thinking outside the box will get you far!
- Tag Archives Advertising
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“Lifes too short for the wrong job” Talk about an eye catching advertisement!
Talk about an eye catching Ad Campaign, but oh so true! Sometimes its amazing what thinking out of the box could do for a simple advertisement, it’s interesting, gets the message across and humorous all at the same time. When working in Marketing those are the key things, maybe instead of just words on a billboard, a little visual stimulation might be just the cure to help your advertising stand out in a sea of monotony!
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Funny or Failure? Adding Humor to your Marketing Campaign
We all love a funny ad, that’s why we watch the Super Bowl right? Humor in advertising is an art form, we have all seen a funny commercial bomb terribly and we have seen advertisements which stick in your mind with colorful characters, sarcastic humor and even animated geckos which preach to you the good word about car insurance. But that’s the point I’m trying to make, you take a company that is completely humorless and turn it into a memorable advertisement.
Memory plays a big role in the effectiveness of a video marketing campaign and funny videos have a way of sticking with you. Humor triggers an emotional reaction to your brand’s message. This is what makes it so memorable for the viewer. It is this same emotion that inspires them to share your humorous advertisement with their friends and family.
True humor is often hard to hit squarely on the head and all too often attempts at being funny do more harm than good. There is a difference between invoking a smile and producing a laugh out loud response. So what makes funny, funny? One key ingredient is the element of surprise. The tough part is making that surprise relevant to your brand.
Take a look at this video here, what do you think about when you hear “learn a language”. Personally, I think of boring. In an industry where Rosetta Stone has become synonymous with learning a foreign language, Berlitz is using humor to catch up to the competition. While the videos produced by Berlitz are knee-slappers, each delivers the message of just how important it is to know a foreign language-even if that language is English. Not to mention how that language can help you out of some pretty serious situations.
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Black Friday Getting Violent?…Check out Cyber Monday
Visit msnbc.com for breaking news, world news, and news about the economy
Black Friday has become the busiest shopping day of the year since the 1960′s. We all know and love this holiday, it’s the day after we just finished stuffing our faces with turkey. As the food coma starts to wear off we all climb out of our warm beds at around 3am to start fighting through traffic to get the best deals on our favorite holiday gift items. This year they tried a new tactic, opening at midnight and staying open all night and into the day. All I have to say is, poor mall employees. So now instead of sleeping some of that turkey off we can just jump into the car and spend spend spend. That is what life is about anyways, right?
This past weekend, “Black Friday” sales were $11.4 billion, up 7 percent, or nearly $1 billion from the same day last year, according to a report by ShopperTrak, which gathers data from 25,000 outlets across the country. It was the largest amount ever spent on that day.
U.S. retailers racked up a record $52.4 billion in sales over the Thanksgiving weekend, a 16.4 percent jump from a year ago, the National Retail Federation said Sunday. It also forecast a 2.8 percent increase in sales for the November-to-December holiday season, down from the 5.2 percent increase in the same period last year.
But “Black Friday” has been a blessing and a curse: In recent years, it’s become so popular that it’s known for its big crowds, long lines, and even disorder and violence among some shoppers.
“Black Friday has become a victim of its own success,” says Adamson, the branding expert. “It has been successful to the point where it has created the opportunity that if you don’t want to deal with the madness, come out on Tuesday or some other day.”
“Cyber Monday” was coined in 2005 when a retail trade group noticed a spike in online sales on the Monday after Thanksgiving when people returned to their work computers and shopped. While more people now have Internet access at home, retailers still offer discounts and (more…)
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10 Best Funny Marketing Screw Ups
While surfing through articles I came across some hilarious examples of what not to do. So learn from the mistakes of others and before settling on an ad campaign and even if you are working for a business that is small and only on American soil, take into account that once that company grows they may want to expand internationally. It’s always good to be resourceful and think ahead before you are kicking yourself all the way back to the drawing board.1. Coors put its slogan, “Turn it loose,” into Spanish, where it was
read as “Suffer from diarrhea.”2. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: “Nothing sucks like an Electrolux.”
3. Clairol introduced the “Mist Stick”, a curling iron, into Germany
only to find out that “mist” is slang for manure.4. When Gerber started selling baby food in Africa, they used the same
packaging as in the U.S., with the beautiful Caucasian baby on the
label. Later they learned that in Africa, companies routinely put pictures on the label of what’s inside, since most people can’t read.5. Colgate introduced a toothpaste in France called “Cue”, the name of a notorious pornographic magazine.
6. An American T-shirt maker in Miami printed shirts for the Spanish
market which promoted the Pope’s visit. Instead of “I saw the Pope” (el Papa), the shirts read “I saw the (more…)
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Commercial Battle of the Day
Commercials are one of the largest parts of advertising and companies spend millions of dollars each year to develop and produce commercial ideas. The best commerials really can bring the audience closer to the respective brands. On the other hand commerical duds can hurt the brand image and damage the customer relationship.Some of the funniest commercials come from insurance companies. So for the first battle AMA brings you an ad by Geiko and one by Allstate..
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Red Tettemer Advertising Internship
Are you interested in a career in advertising? One of Philly’s biggest agencies is looking for a marketing intern.
Red Tettemer + Partners is looking for Account Management interns for the Winter/Spring and the Summer term 2011.
- Selected applicants will have the opportunity to immerse themselves in all account management advertising processes and interact with all departments within an advertising agency.
- There’s also opportunity for observing client meetings, creative briefings and campaign presentations.
- Daily tasks and longer-term projects will be assigned. However, these may vary depending on the account team to which the chosen applicant is assigned.
- Orientation is provided as well as training on Red Tettemer + Partners proprietary software and overall advertising/account processes.
- This is an unpaid internship program, but a monthly transportation stipend is provided (up to $65) as well as some other advertising-related perks.Even though this is an unpaid internship, I would highly recommend applying for it. If you want a future in advertising it is a great place to get started and a great agency to gain experience with.
Apply on Foxnet.
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New Law Against Marketing to Children
Over the years various regulations have been put in place to protect children from being taken advantage of by marketers. Personally, I think they are fair game because it ultimately comes down to the parents who must make the right decision.People are have been especially targeting the marketing tactics of fast food restaurants like McDonalds by saying they are unfairly targeting children and having a direct impact on childhood obesity.
McDonald’s responded a few years ago and did a great thing by deciding to join the Better Business Bureau’s Children’s Food and Beverage Advertising Initiative with companies such as Kellogg, Kraft, PepsiCo and Burger King.
They have limited their marketing to children in major ways. Now, National commercials geared toward children under twelve only feature meals that meet specific nutrition criteria consistent with healthy dietary choices (no more than 600 calories, no more than 35% of calories from fat and 10% of calories from saturated fat, and no more than 35% total sugar by weight).
People still don’t think that’s enough.
A few days ago, the city of San Francisco voted and preliminarily passed a law that limits toy givaways in children’s meals that have excessive calories, sodium and fat, making the city the country’s first to take such action.
It made certain fast food restaurant owners angry. “Somehow the San Francisco Board of Supervisors just took the happy out of Happy Meals,” said Scott Rodrick, who owns 10 McDonald’s franchises in San Francisco. “It would be an understatement to say how disappointed I am with this legislation.” Rodrick said parents, not legislators, should decide what their children eat.
If this law gets passed officially and more cities and states begin following, it could change the way restaurants like McDonalds and Burger King market to children drastically. What do you think about the new legislation?
For more information on the law visit this link:
http://www.nacsonline.com/NACS/News/Daily/Pages/ND1104104.aspx
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Disney Reaches Out to Visitors for Advertising Campaign
Disney recently announced their new marketing strategy: utilizing real customer experiences to promote the amusement park chain through various media, such as in-park ads, print, television, and internet-based advertisements. Disney also plans to utilize social media, including YouTube, Facebook, and MySpace. The company will encourage their visitors to upload photographs and videos captured throughout the amusement parks to a website where they can later be selected for use in television and internet commercials.
The company also intends on projecting some of the photographs on the Cinderella Castle in their Orlando, Florida location,the largest and most popular amusement park in the world.
What do you think of this new campaign? Is social media and user uploaded footage more likely to get you into Disney’s theme parks?
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And the Emmy Goes To…
One of the most popular and memorable advertising campaigns of the year was developed for Old Spice by Wieden + Kennedy. The campaign launched earlier this year with hilariously random commercials featuring an attractive man trying to explain why all men should use Old Spice Body wash.
Since first airing, the commercials have made national news and millions have been watching them on YouTube. Most recently, the agency behind the ads won an Emmy for Outstanding Commercial. If you haven’t seen the ad,
This Summer they took the campaign to another level by integrating social media and interacting on a personal level with fans. In these videos, the ‘Old Spice Guy’ took questions or statements directed to him from sites like Twitter, Facebook and Yahoo Answers and responded to them in a series of short, funny videos. The most famous one was when he was asked by a Twitter follower to propose to his girlfriend for him:
Besides the advertising campaign being entertaining and creative, it has benefited every party involved.
Prior to being selected for the campaign the “Old Spice Guy” (Isaiah Mustafa) was a former NFL player and struggling actor. Since the commercials aired, he has landed 2 movie roles and a role in a TV show.
As for Old Spice, they claim that sales of their body washed increased by 27% over the last 3 months and 107% in the month of July and last month, AdAge reported that the campaign was the top viral campaign. It has been very beneficial to their brand.
The ad agency behind it (Wieden + Kennedy) has won many awards for it including an Emmy. In fact, they won the same award last year for their work with Coca Cola. Find out more about the agency here.
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