Marketing - in your words. The Official TU-AMA Blog.
Every Wednesday is now AMA Workshop day! These sessions are designed to help you enhance the “Skills” section of your resume. This week February 6th we will be focusing on Fundraising ideas and brainstorming sessions. So put on your creative caps and get involved with AMA to enhance your personal brand!
Look for our other great workshops to come:
Adventure Aquarium is a the fifth largest aquarium in the United States located on Camden, New Jersey’s waterfront. Their facility consists of many exciting exhibits including a 40-foot suspended Shark Tunnel. Something that sets themselves apart from other aquariums is that they are the only aquarium in the world with hippos and the only aquarium in the U.S. to exhibit Great Hammerhead Sharks. Brook Truong, Marketing Manager at Adventure Aquarium will be coming to speak about what her duties are everyday.
Here are some questions to think about:
What challenges do you face when trying to attract customers?
Are there internship opportunities at Adventure Aquarium?
What sets Adventure Aquarium apart from its competitors?
Dave & Busters is an American restaurant and entertainment business headquartered in Dallas, Texas. The restaurants appeal to consumers of all ages with great food, a sports bar, and an arcade venue. The company had 59 locations across the United States and one in Canada, and on. Kimberley Torres, the Regional Corporate Sales Manager, will be coming and she will be speaking about her career, her company and any questions we have. Her duties include overseeing corporate events in the Plymouth Meeting and Franklin Mills facility and growing business while sustaining relationships with corporate clients.
This presentation was brought to you by the letter “R“. Relevance, Reach and Results. H. Melvin Ming gave a charming and intriguing presentation today at Temple University.
Mr. Ming wound a tale of Sesame Street’s heroism for urban, international and pre-school aged kids. The point of Sesame Street is to prepare children for school, with the help of, what Ming says, is the “power of the picture”. The visuals accompanied by repetition and interaction helps youngsters prepare for the harsh realities of school.
Relevance
What does the child need to learn in home? An adult committed to that child’s education. How does Sesame Street do this? With the use of celebrity appearances! What a clever way to get parents to sit side by side with their toddler.
Reach
Did you know Sesame Street goes beyond the US? Internationally Sesame Street is a core component in educating international children. Muppet’s teach youngsters English, respect and acceptance of di
versity. Did you know there was a Sesame Street school in India? That’s right, a pre-school devoted to Sesame Street and with proven results. Sesame Street brings real world issues and presents them in age appropriate
Results
Children who watch Sesame Street at pre-school age, tend to scored 15% better in high school. When teens do better in High School they tend to want to move on to college. With better educated people there is a better chance of these individuals finding better careers, and all of these power stems from what is taught to toddlers before pre-school. The sooner children learn, the better their chances are after high school.
H. Melvin Ming’s last words for Temple students: “You are a treasure, use what you have.”
Ming never imagined he’d be CEO and President of Sesame Street Workshop, when he was here at Temple University back in the 60′s. This just goes to show you that the skies the limit and keep your options, and mind’s open for opportunities!
This was a fantastic presentation, one that was a joy to attend!
Northwestern Mutual is a 155-year-old mutual company serving the insurance and investment needs of more than three million clients. This Friday, TU-AMA is having Northwestern Mutual come in and discuss what their college financial representative program is all about! This opportunity gives you hands on experience on how to become an entrepreneur and it is a great resume builder.
Click here to read more about the company! And Click here to view their YouTube!
Here are some questions to think about and consider asking:
How does Northwestern Mutual set itself apart from its competition?
What are the biggest challenges that a financial representative faces?
What do you see ahead for your company in the next five years?
What are the skills and attributes you value most for the college financial representative position?
How would you define “success” for this position?
Blair Lyon, VP of Marketing at Monetate, will discuss how to deliver the ultimate customer experience through marketing optimization. Monetate is a testing, targeting, and personalization service. They have five products: TestLab, LiveTarget, Touchpoints, Merchandiser, and Smart Canvas that deal with website creation, website optimization, and digital marketing. Monetate’s big name clients include Best Buy, QVC, Comcast, Aeropostale, The Sports Authority, and National Geographic.
View their video: What is Monetate?
Featuring Alex Sherman , Chantell Hernandez, Colleen Hoffman, Celine Haber, Stephanie Robinson and Michael Black. Check out this awesome clip about where you could go with AMA! Hear it right from the mouths of people who have been there! Temple University’s AMA Chapter has the connections you need to land that dream internship! Whether you are interested in fashion, non-profit, financial or even celebrity brands, AMA has something for everyone!
Follow us on Twitter : TUowlsAMA
Like us on Facebook: http://www.facebook.com/templeama
Remember when VP of Allied Integrated Marketing, Paula Moritz, spoke to us on Friday about the grassroots social media marketing campaigns Allied has used to promote films?
Well, here’s an article that lists the top 10 movies that saw success from social media campaigns. And look what came in at #1: The Hunger Games, which is one of Allied’s many case studies!
If you couldn’t make it to the Speaker Session on Friday, be sure to check out Allied Integrated Marketing’s website. They are an amazing company with an office right here in Philadelphia (and they offer internships)!
1: The Hunger Games
Continuing with its overnight fame from the books, the Hunger Games movie launched a thorough social marketing plan that worked. They funneled fans from Facebook and Twitter to a website where they could register as a citizen of the make believe-world. You’d also be able to share your profile images across your social sites, and interact with other fans.
#2: Monsters vs. Aliens
This Dreamworks hit offered fans a chance to win tickets through a Facebook app. You could also use this app to buy tickets for yourself and your family. Facebook was the central arena for Dreamwork’s campaign, which turned out to be a resounding success.
#3: Paranormal Activity
Potentially the most loved and most successful horror movie of 2007, was created for a measly $15 million and made over $150 million dollars at the box office. This was all thanks to the Facebook page that fueled word of mouth hype.
#4: Alice in Wonderland
Disney launched a viral Twitter and Facebook campaign that allowed fans to become loyal subjects of the red queen, the white queen, or a disloyal subject of the mad hatter. The largest army of followers would then receive access to an exclusive trailer, that no-one else could see. It was an instant viral hit. Even today the Facebook page has 10 million fans.
#5: Hot Tub Time Machine
This comedy used Facebook and ‘Eventful’ a screening app, to request screenings in their area. Get enough people to sign on, and it creates awareness. It also automatically makes screening the film in a particular area worthwhile.
#6: Toy Story 3
Pixar and Disney focused on creating a lot of viral video commercials with ‘Lots o’ Huggin Bear’ a key character in the movie. People loved these ads and shared them all over the place, creating a lot of viral buzz on sites like Youtube, MySpace and Facebook.
#7: Inception
Warner Brothers cottoned onto the whole viral marketing game, and flooded the internet with viral-social campaigns. One of these was to use a location based service like Foursquare to promote the movie, only the service they used was called SCVNGR.
#8: Harry Potter and The Deathly Hallows Part 2
This movie caused a 29 million strong Facebook page following, with 100,000 new users a day leading up to the release. Behind the scenes clips and images, along with interviews were the cause of this boom. At the launch, Twitter received live pics from the premier, from the HP team using the Twitpic app. Youtube received an exclusive live stream of the event.
#9: TRON: Legacy
One of the largest campaigns online can be attributed to Disney’s TRON film. Already a cult classic, fans flocked to find out more about the new movie. Twitter was the main site used as the repository for all viral TRON info. It worked like a charm.
#10: Twilight Movies
You can’t mention movies on social media without Twilight. It was the first movie ever to reach 1 million followers on Twitter. The Twitter page focused on everything Twilight, press releases, blogs, pictures, exclusive news, video clips and fan comments.
Which campaign was most effective in your opinion?
Tomorrow TU-AMA is having Vice President Paula Moritz of Allied Integrated Marketing coming to speak! Allied Integrated Marketing is a full-service marketing firm that has had major clients from entertainment and consumer industries such as Walt Disney Pictures, Comcast, and hit Broadway musicals. They have provided services from local, regional, and national campaigns and specialize in public promotions, digital marketing, market research, and advertising. Part of their digital services offered are mobile marketing, social media, website creation, blogging, and SEO/SEM. To view the website Click Here.
Here are some questions to consider when Allied Integrated Marketing is at AMA tomorrow:
If they offer an internship program and what are the tasks of interns.
What has been one of the biggest challenges they have faced?
How has the impact of new technologies affected their business plan?
What is their mission as a company and how does it show in their campaigns?
RSVP for the CDW Webinar, Oct. 17th 1-1:45! Don’t miss out of building your personal brand! RSVP NOW!
Doesn’t it suck reading about these amazing opportunities after they have happened? This could have been your awesome self meeting SEER Interactive! Between Ryan, Alyssa and Nico there wasn’t a listless eye in the house. The trio talked about SEO optimization, internship opportunities, keyword research and PPC.
So what do these fun and exciting digital marketing phrases all mean? Well you would’ve known if you came hear SEER Interactive speak to the American Marketing Association at Temple University. Fun fact about SEER Interactive, their head quarters are in an old church! Tell me that doesn’t sound like the sorta place you’d want an internship?
AMA GBM’s are every Friday, 12:00-12:50 Alter Hall 034! Next week we are proud to have Allied Integrated Marketing!
