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Black Friday Getting Violent?…Check out Cyber Monday

Posted on November 28, 2011 by bethbauer Comment

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Black Friday has become the busiest shopping day of the year since the 1960′s. We all know and love this holiday, it’s the day after we just finished stuffing our faces with turkey. As the food coma starts to wear off we all climb out of our warm beds at around 3am to start fighting through traffic to get the best deals on our favorite holiday gift items. This year they tried a new tactic, opening at midnight and staying open all night and into the day. All I have to say is, poor mall employees. So now instead of sleeping some of that turkey off we can just jump into the car and spend spend spend. That is what life is about anyways, right?

This past weekend, “Black Friday” sales were $11.4 billion, up 7 percent, or nearly $1 billion from the same day last year, according to a report by ShopperTrak, which gathers data from 25,000 outlets across the country. It was the largest amount ever spent on that day.

U.S. retailers racked up a record $52.4 billion in sales over the Thanksgiving weekend, a 16.4 percent jump from a year ago, the National Retail Federation said Sunday. It also forecast a 2.8 percent increase in sales for the November-to-December holiday season, down from the 5.2 percent increase in the same period last year.

But “Black Friday” has been a blessing and a curse: In recent years, it’s become so popular that it’s known for its big crowds, long lines, and even disorder and violence among some shoppers.

“Black Friday has become a victim of its own success,” says Adamson, the branding expert. “It has been successful to the point where it has created the opportunity that if you don’t want to deal with the madness, come out on Tuesday or some other day.”

“Cyber Monday” was coined in 2005 when a retail trade group noticed a spike in online sales on the Monday after Thanksgiving when people returned to their work computers and shopped. While more people now have Internet access at home, retailers still offer discounts and (more…)

This entry was posted in Advertising, Branding, Marketing - General, Marketing News, TU-AMA and tagged Advertising, Black friday, Christmas, cyber monday, holiday, marketing, sales, thanksgiving, violence. Bookmark the permalink.
The Nocebo Effect; Contagious Dissatisfaction

Posted on November 27, 2011 by bethbauer Comment

Companies love word of mouth advertising. It is by far the best and most efficient way to spread the good news about products and services. But what happens when someone is dissatisfied? Now we may all say, one bad customer experience isn’t the end of world. But what if it was? It’s well known that people talk more about the experiences they’ve had with companies that are negative than positive. Negative experiences as a customer tend to leave a bad taste in the back of our mouths that we are itching to let loose and gab to the world about. No matter how many satisfactory previous encounters we may have had with a restaurant or retail store, one incident will forever alter our opinion on that establishment.
Not only is this well known among business students but it was actually studied. The Nocebo Effect, very similar to the placebo effect which is what happens when people are given sugar pills instead of real test medication and start to think and feel like they are experiencing a negative side effect when in fact they are just imagining it. The implication for brands and marketers is similar: if people have reason to expect problems with your product or service, perhaps due to the complaints of other customers in social media, they may experience or report those same problems – even when they don’t exist! The implication for brands and marketers (more…)

This entry was posted in Branding, Marketing - General, Marketing News, TU-AMA, What's Good Wednesday and tagged Branding, Complaints, Customers, Marketing News, Nocedbo Effect. Bookmark the permalink.
Why You Hatin?

Posted on November 22, 2011 by bethbauer Comment

Haters, we know them well and probably have been one at some point against some company. These aren’t just people who are upset about an experience they have had with the company; they are the people who actively try to spread the negative word about your business just to make a point. Most likely these people will turn to social media to try and kick you down a few pegs by blasting out negative messages to influence their peers and colleagues. Here are are 5 reasons why a little hate can go a long way!

Haters expose vulnerability. No business is perfect and haters sometimes have valid points. It requires an open mind to be able to focus on the heart of a complaint and (more…)

This entry was posted in Advertising, Branding, Marketing - General, Marketing News, TU-AMA, What's Good Wednesday and tagged Haters, marketing, social media, word of mouth. Bookmark the permalink.
New Threat to Facebook

Posted on November 18, 2011 by pmurray Comment

If you have checked your facebook account recently you may have noticed some graphic pictures and videos when you sign on. These grotesque images have became Facebook’s new threat. According to reuters.com, Facebook and other Web 2.0 sites are easy targets for such acts because they pull in a lot of content from outside sources. Facebook has became well aware of such incidents and claim that improving their systems is a top priority for the company. But such acts may drive people away from the site. I know some of my friends have expressed their disguist for these acts. Will this acts persuade people to switch to other social media outlets?

This entry was posted in Marketing - General, Marketing News and tagged disguist, disinterest, facebook, horror, new, Porn, Spam, virus. Bookmark the permalink.
10 Best Funny Marketing Screw Ups

Posted on November 17, 2011 by bethbauer Comment

While surfing through articles I came across some hilarious examples of what not to do. So learn from the mistakes of others and before settling on an ad campaign and even if you are working for a business that is small and only on American soil, take into account that once that company grows they may want to expand internationally. It’s always good to be resourceful and think ahead before you are kicking yourself all the way back to the drawing board.

1. Coors put its slogan, “Turn it loose,” into Spanish, where it was
read as “Suffer from diarrhea.”

2. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: “Nothing sucks like an Electrolux.”

3. Clairol introduced the “Mist Stick”, a curling iron, into Germany
only to find out that “mist” is slang for manure.

4. When Gerber started selling baby food in Africa, they used the same
packaging as in the U.S., with the beautiful Caucasian baby on the
label. Later they learned that in Africa, companies routinely put pictures on the label of what’s inside, since most people can’t read.

5. Colgate introduced a toothpaste in France called “Cue”, the name of a notorious pornographic magazine.

6. An American T-shirt maker in Miami printed shirts for the Spanish
market which promoted the Pope’s visit. Instead of “I saw the Pope” (el Papa), the shirts read “I saw the (more…)

This entry was posted in Advertising, Marketing - General, Marketing News, School, TU-AMA, What's Good Wednesday and tagged Advertising, AMA, Blog, Funny Marketing, language, marketing, Temple. Bookmark the permalink.
E-Commerce is NEEDED!

Posted on November 15, 2011 by mwaz77 Comment

Everyone knows that the internet is now one of the biggest resources that companies have at their fingertips. Websites are a direct link between consumers and their favorite companies. When it comes to retailers, their website is another way to sell products. With that being said, more and more companies are finding that the head of the companies e-commerce department is a beyond valuable person. For example, in 2010, Kohl’s 18.4 billion dollars however only a slim 717 million dollars were from online sales. If they can increase the presence of the website while still maintaining the relevancy of the brick-and-mortar stores then the sales should see a huge increase.

These executives of e-commerce need to be able to create and manage complex websites and handle increasingly difficult inventory management. The more important a position becomes the salary obviously goes up. Just ten years ago heads of e-commerce made anywhere between 50K to 100K. Today however their salaries range from (more…)

This entry was posted in Advertising, Branding, Marketing - General, Marketing News, TU-AMA and tagged e-commerce, executives, Jobs, marketing. Bookmark the permalink.
Monday Night Music Video: Headlines

Posted on November 14, 2011 by mwaz77 Comment

It’s been a long day but the frustrating part is that its not even close to over. You have been up since 7 and won’t be sleeping again until 3. Papers need to get finished and midterms studied for, not to mention that accounting assignment that’s due Wednesday. Don’t worry though, take a deep breath, put down your pen and watch the Monday Night Music Video!

This entry was posted in Advertising, Branding, Marketing - General, Marketing News, Monday Night Music Video, School, TU-AMA and tagged AMA, drake, headlines, Monday Night Music Video, study break, Temple. Bookmark the permalink.
Best iPad Apps

Posted on November 13, 2011 by mwaz77 Comment

Anyone who has an iPad or some type of tablet understands the craze about finding the best apps for the device. There are so many uses for tablets and thousands new apps each year are constantly being developed. With that being said it can be difficult to stay updated with the best ones.

Check out this link (click Best Apps below) to find some of the top apps according to PCMac.com

Best Apps!

This entry was posted in Advertising, Branding, Marketing - General, Marketing News, School, TU-AMA and tagged 100 best apps, AMA, applications, best apps, Ipad, tablets. Bookmark the permalink.
Green Gifts for the Upcoming Holiday Season

Posted on November 11, 2011 by mwaz77 Comment

With the holiday season just around the corner everyone will soon (if you haven’t already) start to buy or at least think of what to buy for their friends and family. With that being said the possiblities are truly endless. However this year take a shot at making all of your purchases in the world of GREEN.

It may take a little more effort and maybe some research but in the end having your purchases be green themed is a gift to everyone.

Here are three ideas to help get you started:

This product below is a solar powered item that is portable and allows you to charge things such as your phone, ipod, etc. It can be recharged up to 1000 times and on Amazon.com it has received 4/5 stars. Use the suction cups that it comes with to place it on your window at home, car, or anywhere else and then you’ll never have to worry about running out of battery.

For the golfer who may (more…)

This entry was posted in Advertising, Branding, Marketing - General, School, TU-AMA and tagged AMA, energy star, environmentally friendly, gift ideas, go green, shopping, solar powered, temple university. Bookmark the permalink.
What’s Good Wednesday: Smart Cities?

Posted on November 9, 2011 by mwaz77 Comment

We have seen the emergence of smart phones and smart cars, what’s next? The answer to that is smart cities. I recently read an article about how the infrastructure of cities will be seeing a major change within the next quarter century. According to statistics, world wide the number of people living in cities now is greater than the population in rural areas for the first time since the existence of man kind.

Take a minute to comprehend that… its really crazy to think about. The majority of the worlds population is condensed into a very small amount of globes land mass. In China, by the year 2025 over 350 million people will migrate to cities.. that is more than more than the current US population.

So what do these numbers mean? Well it means that the way that cities operate will need to change. That brings us to the point of this article… smart cities. The concept is to make cities more “capable of delivering services and foster innovation”. IBM is on the forefront of this movement. The goal is to implement information communication technologies into the urban infrastructure.

An example is in Rio in Brazil. Rio was subject to horrible mudslides in the year 2010. Now the city is taking steps to improve weather predictability and systems that recognize any type of vulnerability. Safety will be greatly improved as cities progress towards “smart city” status. Changes that occur will vary in every city. It will be interesting to see how cities in the US adapt to this new concept. There is much more behind smart cities, below are links that will further explain what they are!

http://www.ibm.com/smarterplanet/us/en/smarter_cities/overview/index.html

http://www.reuters.com/article/2011/11/04/idUS119476552020111104

This entry was posted in Marketing - General, Marketing News, Questions, School, TU-AMA, What's Good Wednesday and tagged cities, ibm, population, smart city, Technology, urbanization, Whats good wednesday. Bookmark the permalink.