Earlier today, April 19th, members of Temple University’s American Marketing Association gathered together to celebrate another sucessful year. The group celebrated with an enjoyable lunch of pizza and soda. Although, this time was not used solely for celebration. Recently, the entire country was affected by the horrible events that took place at the Boston Marathon on Monday, April 15th. Three people were killed and more than 140 were injured because of a bomb explosion at the marathon. The students in AMA took their time to write letters to those affected personally by these events in Boston.

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Thanks to everyone who showed up and supported this great cause!

Make sure to stop by for next Friday’s speaker, Burlington! 12-12:50 Alter Hall LL34

Many companies are looking to give their products a voice on college campuses. What do these companies hope to accomplish by promoting their products in an environment whose population is notoriously strapped for cash?
These companies could be looking to build brand loyalty, or just fighting for college student small amount of spare income. The companies that offer these positions offer some of the few products that college kids spend their money on.
Victoria Secret is currently hosting a competition where student vote to get one of their classmates elected as a brand representative for their school. This company has created the PINK line which, targets college girls. They have sweatshirts, tee shirt, and even bathing suits donned with different colleges emblems. This line of clothing gives students a more fashionable way to support their school. If Victoria Secret transfers even a percentage of these costumers they gain from their college oriented PINK line into a loyal customers, the money spent on the PINK line and college representative would have been well worth it. Another company with college representatives is Red Bull.
The Red Bull team visits colleges in a specific location as well as concerts, sporting events and other gatherings. College students consume a large quantities of energy drinks, between staying up to study, or just getting pumped up for a night out. With the Red Bull team coming to campus and giving out free samples red bull is attempting to be the go-to energy drink for college students.
Whose getting the better end of the deal, the student who gets free samples and potential work experience, or the companies who get direct access to a specific demographic?

Welcome Target to AMA’s first GBM of the Spring 2013 semester! So if you  missed out on our General Body Meeting last Friday here is your re-cap!

Target is a company which is looking for people who are high energy, interested in merchandising expertise and retail experience.  Our lovely speaker gave us the 411 of her daily routine as a Target manager.  50 hour work weeks are typical but don’t let that get you down, because you get to have your weekends still. Yes there are always those holiday hours to fill but Target comps you for holidays. This means that for a holiday that you have to work, you get an additional day off later. Target also promotes internally so there is a lot of room for growth within the company and pay raises!

Target has a 10 week paid internship where you shadow and executive and are treated like a real manager. You will have a team to work with and learn the ropes of the management life.  A lot of internships result in full time job offers.

Target may just be another retailer but they have a lot of opportunities to continue your education and build yourself within the company. There are training classes offered, there is tuition reimbursement for pursuing an MBA and Target self proclaims, that they hate to see people fail. They build you to succeed.  Not to mention to store discounts, wellness programs and merchandising experience.

Currently at FOX, look for the Target case competition going on now! It’s an excellent way to learn more about Target and learn to solve some real problems!

Next Friday, AMA is bringing in AT&T so don’t miss out, come on out every Friday 12-12:50 Alter Hall 034!