Category — Internships

Greetings fellow Thinkers!

The much-anticipated, long-awaited (at least for me) first ‘Lunch Special’ feature (brought to by your “Agency Insider Pass”–me) is coming next week. Yeah, I know, all that build-up for a minor let down. But, as discussed in my previous post, part of becoming an agency insider (and taking full advantage of an internship experience) is getting to know the people around you. And it’s more than just knowing their name or where they sit. It’s about taking time to build relationships because its the individuals, just a door or cubicle away from you, who have the industry experience and know-how to help guide your career.

With that said, “Lunch Special” is an occasional special feature that gives you a taste of who’ who and who knows what at Tierney Communications (where I am an account management intern). The section will recap my lunchtime conversations with various advertising professional across departments in order to give you insight on wonderful world (I love alliteration!) of advertising.

Next week’s feature: Josh Torrisi, an account director at Tierney Communications

The Chestnut Hill, PA native has worked for three different New York City-based ad agency powerhouses, including Bates Worldwide (responsible for classic tagline: “M&M’s melt in your mouth, not in your hand”) and McCann World Group. Over a platter of pippin’ hot Buffalo wings at Good Dog Bar & Restaurant in Center City, we talked about the beginnings of Josh’s career in advertising, working for a big agency vs. a small agency, and the role of account managers, including common misconceptions about them.

Tune in next week, Thinkers!!!

Your Think tank,

Malaika

Check out the following link.

I kicked off the new year under the banner: “Elevate in ‘08.” Meaning that this year is all about strengthening the areas of weakness in my professional and personal life as well as sustaining and building upon my strengths. It’s about taking my life and career to the next level.

To start, I’ve scored a semester-long internship at Tierney Communications as an account management intern (that’s one slash mark on the strengthening my professional side.Yes!). But the new gig will also be your opportunity to see the daily inter-workings of one of Philadelphia’s largest full-service marketing and advertising agencies. You’re thinking, how? Easy…you’ll come with me (virtually, that is) because what’s the point of moving to the next level if you can’t take some people with you. Remember that success is shared!

So, for the next four months, we’ll both become ad agency insiders. I will serve as your all-access pass, sharing quirky work stories, recapping lunch dates with advertising professionals, and giving you an overall better picture of what it is like to transition into a professional career in advertising and marketing. As we venture together, please leave comments or questions that you have for the pros.

So, come with me behind the velvet rope of the advertising industry.

Your fellow Thinker,

Malaika