About a year ago Taco Bell released their new Doritos Locos Taco and it was an immediate hit. It became Taco Bell’s most popular product and by early 2013, sales of Doritos Locos tacos topped $325 million. Due to such widespread success, Taco Bell created the new Cool Ranch Doritos Locos Tacos. The release date was set for March 7, 2013. Fans of these delicious tacos continuously commented and tweeted Taco Bell requesting that the date be made sooner. Yesterday, Taco Bell posted on Facebook and Twitter saying, “We’re letting our fans buy Cool Ranch DLT a day early! See you on March 6th.”
Almost 17,000 people liked their Facebook post and it was retweeted more than 7,000 times in 24 hours. These social media sites allowed dedicated fans to connect with Taco Bell and get this highly anticipated product launched sooner. No additional marketing techniques were even necessary to build up the hype of this taco. I know I’m going to get my Cool Ranch Doritos Locos Taco, are you?









