These videos are fantastic examples about getting customers interested and drawn into your product. The one we should be looking for as marketers is differentiating our product so it does not fall into the “same ole same ole” category but instead we want to see our customers smiling, enthusiastic and most importantly enjoying themselves. Putting your ad campaigns above the rest is what leaves a memorable impression of the product. The angry birds game is something that really is a great, tangible way to involve your audience in the game. The Oreo really solidifies the milk cookie relationship. Both videos and techniques are different and yet equally effective. Thinking outside the box will get you far!
- Category Archives Advertising
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“Lifes too short for the wrong job” Talk about an eye catching advertisement!
Talk about an eye catching Ad Campaign, but oh so true! Sometimes its amazing what thinking out of the box could do for a simple advertisement, it’s interesting, gets the message across and humorous all at the same time. When working in Marketing those are the key things, maybe instead of just words on a billboard, a little visual stimulation might be just the cure to help your advertising stand out in a sea of monotony!
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Funny or Failure? Adding Humor to your Marketing Campaign
We all love a funny ad, that’s why we watch the Super Bowl right? Humor in advertising is an art form, we have all seen a funny commercial bomb terribly and we have seen advertisements which stick in your mind with colorful characters, sarcastic humor and even animated geckos which preach to you the good word about car insurance. But that’s the point I’m trying to make, you take a company that is completely humorless and turn it into a memorable advertisement.
Memory plays a big role in the effectiveness of a video marketing campaign and funny videos have a way of sticking with you. Humor triggers an emotional reaction to your brand’s message. This is what makes it so memorable for the viewer. It is this same emotion that inspires them to share your humorous advertisement with their friends and family.
True humor is often hard to hit squarely on the head and all too often attempts at being funny do more harm than good. There is a difference between invoking a smile and producing a laugh out loud response. So what makes funny, funny? One key ingredient is the element of surprise. The tough part is making that surprise relevant to your brand.
Take a look at this video here, what do you think about when you hear “learn a language”. Personally, I think of boring. In an industry where Rosetta Stone has become synonymous with learning a foreign language, Berlitz is using humor to catch up to the competition. While the videos produced by Berlitz are knee-slappers, each delivers the message of just how important it is to know a foreign language-even if that language is English. Not to mention how that language can help you out of some pretty serious situations.
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Unavoidable Timeline
Welcome back, I missed you guys! How was your winter break? Mine was great thank you, but man did time fly it felt like one minute I was just starting break and then the next thing I knew I was right back in my college classes. I guess that’s an enivetable thing about time, huh?
You know what other thing is unavoidable considering time? That’s right, you can no longer avoid having a Facebook Timeline. For those who do not know what a Facebook Timeline is, a Facebook Timeline is a new kind of profile that let’s you highlight photos,posts, and life events that help you tell your story. Based off this MSNBC.Com article, this may stir up some trouble as many people do not like the thought of the new profile.”40-42% of current users want to remove timeline.”
So what do you think? Do you like being forced to use the Facebook Timeline or do you feel like its going against your freedom of choice?
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Playing Dirty in the Business World
So you want to be smart in the business world? They say a company is only as smart as their competition so what happens when people get creative with getting the edge? Well this is the result of some clever corporate trickery:
1. When Security Pacific Bank merged with Bank of America many Security Pacific branches were closed. First Interstate Bank rented trucks and parked them in the lots of the branches that were closing. Then First Interstate employees in those trucks then helped people open new accounts as there were leaving the banks.
2. In 1986 British Airways ran a promotion to give away 5,200 seats for travel on June 10th. Virgin Atlantic Airways ran ads that said, “ It has always been Virgin’s policy to encourage you to fly to London for as little as possible. So on June 10 we encourage you to fly British Airways.” The British Airways promotion generated a lot of news coverage, but most of (more…)
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How to Shop with a Purpose!
We all know the saying…”The holiday season is all about giving”. Well there are a few ways in which you can give a little more while shopping for your family and friends during the holiday frenzy. There are two resources that you can use to shop online which will add extra LOVE to your gift purchases.
Your first option is called iGive. When you find your way to the iGive website it is easy to sign up. All that you do is simply put in some information and choose a cause in which you would like to benefit and add the “button” to the top of your browser. Once that is complete you are finished and when you make purchases at participating online vendors (the list consists of at least 900) a donation will be made to your cause. Last year since 1997 over 5 million dollars has been raised through iGive!
The second option you have is called GoodShop. GoodShop is an affiliate of GoodSearch which is powered by Yahoo. This program is (more…)
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Black Friday Getting Violent?…Check out Cyber Monday
Visit msnbc.com for breaking news, world news, and news about the economy
Black Friday has become the busiest shopping day of the year since the 1960′s. We all know and love this holiday, it’s the day after we just finished stuffing our faces with turkey. As the food coma starts to wear off we all climb out of our warm beds at around 3am to start fighting through traffic to get the best deals on our favorite holiday gift items. This year they tried a new tactic, opening at midnight and staying open all night and into the day. All I have to say is, poor mall employees. So now instead of sleeping some of that turkey off we can just jump into the car and spend spend spend. That is what life is about anyways, right?
This past weekend, “Black Friday” sales were $11.4 billion, up 7 percent, or nearly $1 billion from the same day last year, according to a report by ShopperTrak, which gathers data from 25,000 outlets across the country. It was the largest amount ever spent on that day.
U.S. retailers racked up a record $52.4 billion in sales over the Thanksgiving weekend, a 16.4 percent jump from a year ago, the National Retail Federation said Sunday. It also forecast a 2.8 percent increase in sales for the November-to-December holiday season, down from the 5.2 percent increase in the same period last year.
But “Black Friday” has been a blessing and a curse: In recent years, it’s become so popular that it’s known for its big crowds, long lines, and even disorder and violence among some shoppers.
“Black Friday has become a victim of its own success,” says Adamson, the branding expert. “It has been successful to the point where it has created the opportunity that if you don’t want to deal with the madness, come out on Tuesday or some other day.”
“Cyber Monday” was coined in 2005 when a retail trade group noticed a spike in online sales on the Monday after Thanksgiving when people returned to their work computers and shopped. While more people now have Internet access at home, retailers still offer discounts and (more…)
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Why You Hatin?
Haters, we know them well and probably have been one at some point against some company. These aren’t just people who are upset about an experience they have had with the company; they are the people who actively try to spread the negative word about your business just to make a point. Most likely these people will turn to social media to try and kick you down a few pegs by blasting out negative messages to influence their peers and colleagues. Here are are 5 reasons why a little hate can go a long way!
Haters expose vulnerability. No business is perfect and haters sometimes have valid points. It requires an open mind to be able to focus on the heart of a complaint and (more…)
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10 Best Funny Marketing Screw Ups
While surfing through articles I came across some hilarious examples of what not to do. So learn from the mistakes of others and before settling on an ad campaign and even if you are working for a business that is small and only on American soil, take into account that once that company grows they may want to expand internationally. It’s always good to be resourceful and think ahead before you are kicking yourself all the way back to the drawing board.1. Coors put its slogan, “Turn it loose,” into Spanish, where it was
read as “Suffer from diarrhea.”2. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: “Nothing sucks like an Electrolux.”
3. Clairol introduced the “Mist Stick”, a curling iron, into Germany
only to find out that “mist” is slang for manure.4. When Gerber started selling baby food in Africa, they used the same
packaging as in the U.S., with the beautiful Caucasian baby on the
label. Later they learned that in Africa, companies routinely put pictures on the label of what’s inside, since most people can’t read.5. Colgate introduced a toothpaste in France called “Cue”, the name of a notorious pornographic magazine.
6. An American T-shirt maker in Miami printed shirts for the Spanish
market which promoted the Pope’s visit. Instead of “I saw the Pope” (el Papa), the shirts read “I saw the (more…)
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E-Commerce is NEEDED!
Everyone knows that the internet is now one of the biggest resources that companies have at their fingertips. Websites are a direct link between consumers and their favorite companies. When it comes to retailers, their website is another way to sell products. With that being said, more and more companies are finding that the head of the companies e-commerce department is a beyond valuable person. For example, in 2010, Kohl’s 18.4 billion dollars however only a slim 717 million dollars were from online sales. If they can increase the presence of the website while still maintaining the relevancy of the brick-and-mortar stores then the sales should see a huge increase.
These executives of e-commerce need to be able to create and manage complex websites and handle increasingly difficult inventory management. The more important a position becomes the salary obviously goes up. Just ten years ago heads of e-commerce made anywhere between 50K to 100K. Today however their salaries range from (more…)
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