Everyone knows that the internet is now one of the biggest resources that companies have at their fingertips. Websites are a direct link between consumers and their favorite companies. When it comes to retailers, their website is another way to sell products. With that being said, more and more companies are finding that the head of the companies e-commerce department is a beyond valuable person. For example, in 2010, Kohl’s 18.4 billion dollars however only a slim 717 million dollars were from online sales. If they can increase the presence of the website while still maintaining the relevancy of the brick-and-mortar stores then the sales should see a huge increase.
These executives of e-commerce need to be able to create and manage complex websites and handle increasingly difficult inventory management. The more important a position becomes the salary obviously goes up. Just ten years ago heads of e-commerce made anywhere between 50K to 100K. Today however their salaries range from 300k to 500k… quite the difference.
One issue is that companies are having trouble deciding who make the best candidates. This is due to the fact that recognizing e-commerce as being as important as marketing and merchandising is a decently young idea. Therefore the right about now is the time that the weak leaders are being phased out and the strong e-commerce heads are emerging. Companies are starting to realize what qualifications are necessary, this is making the positions more competitive.
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