The Coca-Cola Happiness machine was a great idea developed by the bright minds at Coca-Cola to further connect the Coke brand with its consumers, especially in the college market. The idea originally launched in January of 2010 at St. John’s University and has seen continued success across the globe. The reactions of the students are completely authentic.
Take a look at the video below and you can read an interview about how the idea was developed with Coca-Cola’s Global Senior Band Manager AJ Brustein and Director of Interactive Strategy Paul McClay by clicking this link:
Coca-Cola Interview
Happiness Machine Video
Why do you think Coca-Cola has been so successful with this campaign?
How does Coca-Cola gauge the level of success it has achieved?
