Just kidding, but Stockholm Pride did work with Akestom Holst on several online apps to promote the upcoming festival with a campaigned creatively called “Hetero.” Creative-online summed the “Hetero” campaign up perfectly, “the campaign focuses on how heterosexual norms affect the everyday lives of homosexuals, bisexuals and transpersons, and consequently, society as a whole.”
Got a couple seconds to spare?
Their newest campaign scans your Facebook friends to to see how hetero they are and uses the average to rate your profile. (If you have a TON of friends get ready because it takes a while.)
Feel free to judge yourself and your friends, my personal favorite was the app that scans facebook tweets
Scan your tweets to see how “Hetero” they are
Sick of your boyfriend listening to more Britney then you do? Scan his playlist and call him out.
A website dedicated to scanning your facebook photos and comparing it against the “Hetero” norm
Cute, viral, and an excellent use of social networking sites. Two politically correct thumbs up for Akestom Holst
