A Global Change.

Pepsi' new, modern, clean, logo and globe design.

Pepsi’s famous globe image and logo has been updated, something this doesn’t happen very often. Although the logo changes from time to time, the Pepsi globe image has stayed the same since its introduction. The globe has been changed from the yin-yang style, with the blue and red sides being somewhat symmetrical and separated with a white space between them. As you can see, this design has been used since 1950, more then a half century ago:

The new globe uses a more a more stylized version with the red using more space and has lost it’s symmetrical design. I find the use of the increased red help draw more attention to it. Here is the line up of the new Pepsi cans: 

I have a particular interest in branding and packaging design, and I personally have always thought their last design was busy, and the colors were dull and didn’t provide enough contrast to really look appealing or catch your eye:

But again, this is only my opinion. Having said that, I absolutely love the new design. I find it to be very modern, extremely clean, and I feel provides enough contrast to draw attention to it, allowing one to clearly differentiate between the word “Pepsi” and the famous globe logo. In the last design of the diet Pepsi can, seen above, the font and globe was relatively small, especially next to the new one.  In the old regular Pepsi design, I feel the text and globe blended in too well with the busy background:

A few other Pepsi products are also getting updated logos, as can be seen with the Sierra Mist packaging Here:

With the first major redesign since the introduction, the global change was a big one for the company. I think the use of the new packaging and logo was a good move for Pepsi, allowing its product to be more “eye catching” in my opinion. One last completely random thought. I was watching Back to the Future Part Two the other day, and part of the movie takes place in the year 2015… in one scene of the movie, Michael J. Fox walks into a café and asks for a Pepsi. The ‘future’ design of the bottle is completely different, but the logo appears very similar to the old globe, the the addition to the words Pepsi Perfect. Just food for thought: