Posts from — November 2008

Cheesy ads for over commercialized jewelry companies are pretty much the norm, but the Jared commercials break the mold. I am honored that a jeweler would name his chain of stores after me (kidding of course), but these ads are driving me nuts. I can’t tell you how many people meet me, point to a friend and say, “ he or she….went to Jared !!!”

I understand their commercials are somewhat entertaining, but aren’t they trying to sell reasonably expensive jewelry? I didn’t think that talking GPS units or obnoxious distant cousins sold high end consumer products. Maybe they are trying to separate themselves from companies like Kay and Zales. If this is the case, are they just trying to be the “cool” one in the family? Maybe they could try and pull off the crazy uncle at holiday parties that makes repetitive jokes and contortionist funny faces, but nothing more. I hope they are not trying to compete with companies like Tiffany’s or David Yurman and if so, they might have a long hill to climb.

I don’t know if I am just getting personally offended because they didn’t consult me first, but the constant bantering of the tag line during introductions is getting tiresome. On a positive note, I haven’t heard the usual comments during introductions such as, “Your name is Jared, like the Subway guy? Are you related? haha.” Trust me, I have heard them all and even though the Jared The Jeweler line gets old, it could be worse.