Posts from — November 2007

I came across an interesting web site the other day - Marktd. Marktd is a reference system that highlights articles and blog postings considered valuable by the marketing community. In effect, the site serves as a type of hub for interesting marketing articles available on the web. If anything, just give it a look (I also added it to the Links section of our site):

http://www.marktd.com

McDonald’s Japan is getting ready to launch its third series of “Mega” burgers. This time, it’s going to be the MegaTomato and the MegaTamago. Both offerings include three beef patties with a fourth (apparently what the MegaMac had) substituted by another ingredient. For the MegaTomato, it’s a slice of tomato with 2 slices of bacon. For the MegaTamago, it’s an egg (from the Egg McMuffin; ‘Tamago” means “egg” in Japanese) and two slices of bacon.

And for the marketing stuff (because this is a marketing blog, eh?)…

“As for the marketing “hook,” since McD’s communications team undoubtedly saw the risk in introducing “new” sandwiches that are essentially reshuffles of existing ingredients, somebody probably saw the need for at least a smidgen of creativity in product formulation—which could then be applied to the communications approach. Given the propensity of Japanese youth to immediately shorten words for ease of use and to create trendy speech, the names of these sandwiches are certainly to be instantly collapsed to “MegaToma” and “MegaTama,” designations that are cute and can create a bit of tongue-twister entertainment as well (say “tama-toma” fast 10 times). (from Japan Marketing News)”

Well, that’s all well and good. But I would like to know then…where is my MegaTamago? This is probably the greatest creation ever. Here’s some really good marketing for you, McDonald’s Japan - offer this to a really fat country - like the United States of America. Charge me $8.00 for all I care; I won’t even have to shorten the names. Check these bad boys out:

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