In honor of the native Philly hip hop group the Root’s… check out the music video to their song called “How I Got Over”.
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50 Marketing Ideas for Retailers Pt. 2!
26. Improve your building signage.
27. Get a booth at a trade show or expo attended by your target market.
28. Give a speech or volunteer for a career day at a high school.
29. Sponsor an Adopt-a-Highway area in your community to keep roads litter-free.
30. Donate your product or service to a charity event or auction.
31. Have a Yellow Pages ad listed under your main industry and in related categories.
32. Volunteer your time to a charity or non-profit organization.
33. Create a loyalty program to reward existing customers.
34. Create an opt-in email or print newsletter for your customers. Fill each edition with specials, tips and other timely information.
35. Send hand-written thank you notes to important customers every chance you get.
36. Use brightly colored envelopes and unique stationary when sending direct mail pieces.
37. Show product demos or related videos on a television on the sales floors during store hours.
38. Book a celebrity guest for an event at your store. Use people in your industry or television news anchors or local authors.
39. Create window displays in locations away from your shop. Airports, hospitals, and large office buildings occasionally have display areas they rent to local businesses.
40. Team up with a non-competing business in your area to offer a package promotion.
41. Pick the slowest day of the week to hold a one-day sale.
42. Create a warm, welcoming waiting area for your customers.
43. Provide extra customer service training for your staff.
44. Sign up for a newsletter or join online discussion groups in your industry.
45. If possible, loan your facilities to other groups for a meeting place.
46. Create a unique lapel pin based on the products you sell to wear at meetings.
47. Choose a regular customer to spotlight as a Customer of the Month. Create a brief write up to submit to the local newspaper about the customer and be sure to give he or she a copy of the article as well as have one framed to hang in the store.
48. Pair up slow moving items with related products and repackage as a special buy.
49. Start a blog. Write about your industry or detail in-store happenings.
50. Offer your customers discounts for each referral they provide.
Marketing is most effective if done in coordination with other exposure. Enhance the above efforts with additional signage, newspaper ads, displays and radio ads. Remember to tailor each event for your target audience. If your message isn’t being delivered to the right person, it may be a wasted effort.
Hope this gave you some interesting ideas to tackle some real world Marketing situations it’s always good to think outside the box and to differentiate yourself, your companies products and your companies services from the rest of the industry!
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Spray On Antenna?
I recently read an article about a startup company called Cham Tech. Cham Tech, based in Utah, recently introduced a product which can apparently act as a wireless antenna at Google’s “Solve For X” Conference.
This product comes in a can which resembles spray paint. It can be sprayed onto most surfaces including trees, walls, etc., and it then will act as a signal booster for cell phones.. pretty cool. It would be especially resourceful to people who live in isolated areas and receive little to no cellular service.
On the company website, www.chamtechops.com, you can purchase a “Spray On Antenna Kit”. The pricing is only available upon request. With the right marketing strategy this innovation could prove to be HUGE!
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50 Marketing Ideas for Retailers!
Today, I am posting 25 of the 50 ideas for Retailers! Maybe there are some ideas here that you’ve never even thought of, maybe you have heard of some and maybe you have some ideas of your own! Nothing like gaining a little inspiration espeically when hit with a case of “Marketers Block”. The next 25 will be posted tomorrow so enjoy!
Small business owners can easily get too involved in the day-to-day operations of their retail stores to spend any time brainstorming marketing ideas or promotional events. Some retailers worry that marketing is too expensive, others may find it too time consuming. Without announcing who you are and what you sell, how will anyone know? Here are 50 marketing ideas for retailers.
1. Create a calendar for customers with your shop’s name and address on it.
2. Print the products you sell or services offered on the back of your business cards.
3. Always carry business cards with you. Give them freely and ask permission to leave them in places your target market may visit.
4. Join a trade association or organization related to your industry.
5. Have a drawing for a product or a gift certificate. Use the entry forms to collect customers’ mailing addresses.
6. Develop a brochure of services your shop offers.
7. Conduct monthly clinics about a product or service you offer or schedule semi-annual seminars on related “how-to” information for your industry.
8. Print a tagline for your business on letterhead, fax cover sheets, e-mails and invoices.
9. Develop a website to showcase your products, services and location. Use a memorable URL and include it on all marketing materials.
10. Include customer testimonials in your printed literature.
11. Promote yourself as an expert by writing articles or tips on topics related to your industry.
12. Submit to the local newspaper, trade journal or other publications.
13. Host an after-hours gathering for your employees and their friends/relatives.
14. Provide free t-shirts with your logo to your staff to wear.
15. Send newsworthy press releases as often as needed.
16. Create an annual award and publicize it.
17. Develop your own TV show on your specialty and present it to your local cable station or public broadcasting station.
18. Create a press kit and keep its contents current.
19. Use an answering machine or voice mail system to catch after-hours phone calls. Include basic information in your outgoing messages such as business hours, location, website, etc.
20. Join a Chamber of Commerce where you can network with area business owners.
21. Hold an open house. Invite prominent city officials and the press.
22. Get a memorable local or toll-free phone number.
23. Place ads in publications your market reads. Be sure to reach the non-English speaking market as well.
24. Distribute specialty products such as pens, mouse pads, or mugs with your store’s logo.
25. Advertise in creative locations such as park benches, buses, and popular Web sites.
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Tuesday Tune
Since there was no Monday Night Music Video this week I bring to you the Tuesday Tune.
In honor of Adele and her “Record of the Year” track Rolling in the Deep check out the music video!
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Chatterblast – Philadelphia’s Social Media & Marketing Outlet
View more videos at: http://nbcphiladelphia.com.
ChatterBlast Media is a company of media experts with experience in business development, strategy, marketing, media/public relations, and communications. The ChatterBlast team has served an overall 25 years in various companies in different industries.
The company’s duty is to construct online strategies that aim for present and future consumer community. They create, capture, and impact the public through responsible use of advertising, social media, digital marketing, and media/public relations. ChatterBlast is known for serving companies, institutions, non-profits, government agencies, elected officials, and other candidates. The team is led by five central principles: putting clients first, incorporating integrity, determining clarity in communication and relationships, committing passion, & embracing diversity. Some of the clients that ChatterBlast has are: Drexel University, University of the Arts, City Fitness Philadelphia, Hospital of the University of Pennsylvania, popchips, TLA Entertianment Group, Toyota, Urban Outfitters, Showtime, American Public Media, Dining Out for Life International, Women’s Way, Estia Restaurant, 15 Minutes Inc., Puff Wealth Management, Loop, Lego, and many more.
The two founders of ChatterBlast are Evan Urbania & Matthew Ray. Before the founding of CBM, Evan Urbania was the COO of The Schubert Group where he served as a strategy consultant to financial and technology service businesses, and co-founder Matthew Ray was a writer for HX Media and editor for the group’s Philadelphia magazine and blog. Thanks to their degrees from Drexel and Temple University and their strong backgrounds in the social media and business fields have assisted them in managing the ChatterBlast Media company. Laris Kreslins is a Senior Collaborator, and he used to head his own business, called Lime Projects (a firm focused on project-based marketing strategies).
Here are some of the services that CBM provides its customers: social media training & webinars, social media monitoring & analysis, strategic partnership programs, blogger and influencer outreach, email marketing campaigns, online advertising, sales channel development & retention, editorial content creation, photography/video/multimedia, and others.
CBM makes sure that their customers are participating, understanding, and being assisted through the building of strong online brand community; which uses Twitter, Facebook, and LinkedIn to expand their body of customers. ChatterBlast remains in front of the social media movement and chooses the proper mix of application & strategy to achieve marketing goals and administer strategies that are comprehendible and personable to your business. The enthusiasts at ChatterBlast work to integrate social media, multimedia content, and advertising using innovate methods. ChatterBlast wants you, the customer, to take a load off and let them create a plan that fits aptly into your business and manufactures ensured results.
blog: http://www.chatterblast.com/blog.html
twitter: https://twitter.com/#!/chatterblast
facebook: http://www.facebook.com/chatterblast
email: chat@chatterblast.com
website: http://www.chatterblast.com/
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Clever advertising which sends an excellent product message! Check out these marketing techniques!
Sometimes we lose the point of the product message because it gets forgotten with flashy or over comedic ads. There needs to be a balance of entertainment, humor and product knowledge or else you leave too much to wonder with your customers. If they can’t figure out what you are selling within a few seconds of skimming a magazine then you have failed as a marketer. I think these campaigns here are unique and intriguing. The message I am trying to leave you? Think outside the box of normal!
Vacume Ad
Window Replacement Ad
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Reporters without Borders; How do you tell the real story when the truth is not allowed to be spoken? CHECK IT OUT!
Today, marketers, public relations and reporters have the luxury of tip-tapping one’s key board and instantly a social media message could fly around the world for all to see and enjoy. But when your words are being drowned out, when all media is being monitored and news is isolated, how do you get your word out?
Well just when all seems hopeless, creativity and ingenuity arise! Check out this video of how Reporter without Borders not only overcomes the oppression but actually market themselves for donations. When life gives you lemons, you make lemonades; when life hands you a challenge, you innovate! Just like in your future marketing career, when you need differentiate and rise above the rest, sometimes you just need to think outside of the box, or in this case think outside the iPhone!
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Hilarious and Amusing Marketing Techniques, 2 Examples of Making a Great Impression on the Customers!
These videos are fantastic examples about getting customers interested and drawn into your product. The one we should be looking for as marketers is differentiating our product so it does not fall into the “same ole same ole” category but instead we want to see our customers smiling, enthusiastic and most importantly enjoying themselves. Putting your ad campaigns above the rest is what leaves a memorable impression of the product. The angry birds game is something that really is a great, tangible way to involve your audience in the game. The Oreo really solidifies the milk cookie relationship. Both videos and techniques are different and yet equally effective. Thinking outside the box will get you far!
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Internship Opportunity
Like Beer? PhillyTapFinder.com is seeking an intern.
If you are unfamiliar with PhillyTapFinder.com, it is a website dedicated to connecting local craft beer lovers with their favorite beers and bars. We are seeking an intern to help with social media, marketing and website operations. This position will provide experience in running a website during a period of rapid growth and expansion.
The intern selected will also have the opportunity to network with both print and online media outlets in Philadelphia’s bar and restaurant industry, as well as the bar and restaurant owners and staff. If you are interested in this internship opportunity please contact Kristy Littman at kristy@phillytapfinder.com. The appreciation of craft beer is strongly recommended.
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