These videos are fantastic examples about getting customers interested and drawn into your product. The one we should be looking for as marketers is differentiating our product so it does not fall into the “same ole same ole” category but instead we want to see our customers smiling, enthusiastic and most importantly enjoying themselves. Putting your ad campaigns above the rest is what leaves a memorable impression of the product. The angry birds game is something that really is a great, tangible way to involve your audience in the game. The Oreo really solidifies the milk cookie relationship. Both videos and techniques are different and yet equally effective. Thinking outside the box will get you far!
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Internship Opportunity
Like Beer? PhillyTapFinder.com is seeking an intern.
If you are unfamiliar with PhillyTapFinder.com, it is a website dedicated to connecting local craft beer lovers with their favorite beers and bars. We are seeking an intern to help with social media, marketing and website operations. This position will provide experience in running a website during a period of rapid growth and expansion.
The intern selected will also have the opportunity to network with both print and online media outlets in Philadelphia’s bar and restaurant industry, as well as the bar and restaurant owners and staff. If you are interested in this internship opportunity please contact Kristy Littman at kristy@phillytapfinder.com. The appreciation of craft beer is strongly recommended.
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“Lifes too short for the wrong job” Talk about an eye catching advertisement!
Talk about an eye catching Ad Campaign, but oh so true! Sometimes its amazing what thinking out of the box could do for a simple advertisement, it’s interesting, gets the message across and humorous all at the same time. When working in Marketing those are the key things, maybe instead of just words on a billboard, a little visual stimulation might be just the cure to help your advertising stand out in a sea of monotony!
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Facebook’s Finally Going Public
Who remembers a post I made last semester about a new law being passed that would require companies such as Facebook to make IPO because of how big a private company they are? It seemed as though Facebook was very steadfast on not going public anytime soon since they wanted to pay off their loyal private investors first. Well, the day is finally coming that Facebook will go public and that day is tomorrow. Facebook will be submitting paperwork to regulators tomorrow morning, for a $5 billion initial public offering. The IPO will be expected to be one of the largest U.S market debuts in history. This will excite many investors who have always dreamed of owning a piece of the largest social media networks in history. Will you be trying to get a hold of a piece of Facebook or do you feel that the price is too step for your liking?
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Monday Night Music Video
AHHH… it has been such a long day. Leaving the house at 8:30 in the morning and arriving home twelve hours later is without a doubt strenuous; I’m sure everyone else has days just as grueling as this. Once I arrive home I cook up some food sit down and kick my feet up for a good thirty minutes and just relax, browse the internet, and watch some TV. Take a few minutes and check out this middle school hit! Try not to get too nostalgic..
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The Importance of Sleep
At times I feel like I am so overburdened with loads of work that the best way(and only way) for me to be able to complete the work is to stay up for long hours past normal sleeping hours. Though I may be able to complete the work I always feel worse afterwords because I missed hours out of my normal sleeping pattern. I recently read an important study about how important sleep is to your productivity.
As a matter of fact, when we are sleep deprived we actually make more mistakes, which is similar to manufacturing when more units of production also means more flaws and waste. The article reminds the reader that what contributes to postive results isn’t the amount of hours the team puts in but the quality and quantity of work they produce. How can this information be put into use for your daily life?
How about you go sleep on it and come back to me.
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How do you keep people coming back to you website? Take a lesson from “WOW” and make your customers QUEST
Just like World of War Craft but swap the magic and swords for…cleaning supplies? This is real life now and just like any kid, adults like to have fun too. Use company products to involve customers on a whole new level. Why not create incentives to explore company websites with quests and missions, interacting with products and giving us all a break from the lusterless lifestyles of middle America. That’s what some companies are starting to explore.Online quests have proven to be tremendously popular. The trick is: how do you harness that level of engagement for something that’s not a game?
Some websites do this by applying quests to different types of activities. Chore Wars turns household chores into an adventure. Players can earn 20 experience points and 10 gold pieces just by emptying the dishwasher. The Extraordinaries, an iPhone app, has quests for mapping neighborhood playgrounds or locating defibrillators for the First Aid Corps.
Recently, companies have tried increasing customer engagement by adding game mechanics to their website like badges, points and leaderboards. Quests take it a step further by allowing businesses to guide visitors through a custom series of high-value actions — also rewarding users for their engagement.
Rewarding customers for time and attention
Quests are about rewarding people for spending time on your website, and more importantly — paying attention. Time and attention are getting increasingly hard to capture, so why not reward for it? Assuming you have quality content on your site, what else can you do to keep people around? What if there was an extra stickiness layer to engage visitors? That’s where quests come into play. It’s not just about the rewards; it’s about the journey that your visitors embark on.
Visitors that engage with quests are up to three times more likely to revisit a website. Why? For one thing, they enjoy the gratification of winning, and they would like to repeat it. These visitors might have also gained points or virtual currency that they can use towards a reward. The airline industry uses this method in the form of frequent flyer miles. In a competitive industry, it’s a staple for gaining customer loyalty.
If your quests are entertaining and well executed, visitors are more likely to return. It can be about the experience and not as much about gaining points. Be warned, however, that it’s imperative to refresh your quest content. If someone has completed 50% of your quests, but the others aren’t of interest, they may decide to go elsewhere.
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Funny or Failure? Adding Humor to your Marketing Campaign
We all love a funny ad, that’s why we watch the Super Bowl right? Humor in advertising is an art form, we have all seen a funny commercial bomb terribly and we have seen advertisements which stick in your mind with colorful characters, sarcastic humor and even animated geckos which preach to you the good word about car insurance. But that’s the point I’m trying to make, you take a company that is completely humorless and turn it into a memorable advertisement.
Memory plays a big role in the effectiveness of a video marketing campaign and funny videos have a way of sticking with you. Humor triggers an emotional reaction to your brand’s message. This is what makes it so memorable for the viewer. It is this same emotion that inspires them to share your humorous advertisement with their friends and family.
True humor is often hard to hit squarely on the head and all too often attempts at being funny do more harm than good. There is a difference between invoking a smile and producing a laugh out loud response. So what makes funny, funny? One key ingredient is the element of surprise. The tough part is making that surprise relevant to your brand.
Take a look at this video here, what do you think about when you hear “learn a language”. Personally, I think of boring. In an industry where Rosetta Stone has become synonymous with learning a foreign language, Berlitz is using humor to catch up to the competition. While the videos produced by Berlitz are knee-slappers, each delivers the message of just how important it is to know a foreign language-even if that language is English. Not to mention how that language can help you out of some pretty serious situations.
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Unavoidable Timeline
Welcome back, I missed you guys! How was your winter break? Mine was great thank you, but man did time fly it felt like one minute I was just starting break and then the next thing I knew I was right back in my college classes. I guess that’s an enivetable thing about time, huh?
You know what other thing is unavoidable considering time? That’s right, you can no longer avoid having a Facebook Timeline. For those who do not know what a Facebook Timeline is, a Facebook Timeline is a new kind of profile that let’s you highlight photos,posts, and life events that help you tell your story. Based off this MSNBC.Com article, this may stir up some trouble as many people do not like the thought of the new profile.”40-42% of current users want to remove timeline.”
So what do you think? Do you like being forced to use the Facebook Timeline or do you feel like its going against your freedom of choice?
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Monday Night Music Video Gets Jiggy Wit It
It’s been awhile since the last Monday Night Music Video and I know everyone has missed it greatly. Syllabus week is now over and school work will slowly (or rapidly) start to increase as we approach February. With that being said everyone needs to take a break on this rainy Monday and enjoy the first music video of this semester, by none other than the Philly native…Will Smith. Enjoy!
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