Temple AMA Think! Blog

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Temple AMA supports Boston

Posted on April 19, 2013 12:59 pm by Lindsay Doscher Comment

Earlier today, April 19th, members of Temple University’s American Marketing Association gathered together to celebrate another sucessful year. The group celebrated with an enjoyable lunch of pizza and soda. Although, this time was not used solely for celebration. Recently, the entire country was affected by the horrible events that took place at the Boston Marathon on Monday, April 15th. Three people were killed and more than 140 were injured because of a bomb explosion at the marathon. The students in AMA took their time to write letters to those affected personally by these events in Boston.

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Thanks to everyone who showed up and supported this great cause!

Make sure to stop by for next Friday’s speaker, Burlington! 12-12:50 Alter Hall LL34

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Could On-Campus Marketing Reps be the right job for you?

Posted on March 10, 2013 4:11 pm by Danielle Racioppi Comment

Many companies are looking to give their products a voice on college campuses. What do these companies hope to accomplish by promoting their products in an environment whose population is notoriously strapped for cash?
These companies could be looking to build brand loyalty, or just fighting for college student small amount of spare income. The companies that offer these positions offer some of the few products that college kids spend their money on.
Victoria Secret is currently hosting a competition where student vote to get one of their classmates elected as a brand representative for their school. This company has created the PINK line which, targets college girls. They have sweatshirts, tee shirt, and even bathing suits donned with different colleges emblems. This line of clothing gives students a more fashionable way to support their school. If Victoria Secret transfers even a percentage of these costumers they gain from their college oriented PINK line into a loyal customers, the money spent on the PINK line and college representative would have been well worth it. Another company with college representatives is Red Bull.
The Red Bull team visits colleges in a specific location as well as concerts, sporting events and other gatherings. College students consume a large quantities of energy drinks, between staying up to study, or just getting pumped up for a night out. With the Red Bull team coming to campus and giving out free samples red bull is attempting to be the go-to energy drink for college students.
Whose getting the better end of the deal, the student who gets free samples and potential work experience, or the companies who get direct access to a specific demographic?

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Taco Bell: Going “Loco” for Doritos Locos Tacos

Posted on March 6, 2013 11:59 am by Lindsay Doscher Comment

About a year ago Taco Bell released their new Doritos Locos Taco and it was an immediate hit. It became Taco Bell’s most popular product and by early 2013, sales of Doritos Locos tacos topped $325 million. Due to such widespread success, Taco Bell created the new Cool Ranch Doritos Locos Tacos. The release date was set for March 7, 2013. Fans of these delicious tacos continuously commented and tweeted Taco Bell requesting that the date be made sooner. Yesterday, Taco Bell posted on Facebook and Twitter saying, “We’re letting our fans buy Cool Ranch DLT a day early! See you on March 6th.”

Almost 17,000 people liked their Facebook post and it was retweeted more than 7,000 times in 24 hours. These social media sites allowed dedicated fans to connect with Taco Bell and get this highly anticipated product launched sooner. No additional marketing techniques were even necessary to build up the hype of this taco. I know I’m going to get my Cool Ranch Doritos Locos Taco, are you?

This entry was posted in Advertising and tagged Advertising, Cool Ranch, Doritos, Fans, marketing, Taco Bell. Bookmark the permalink.
Samsung Commercials Puts Them Above Apple

Posted on March 1, 2013 5:11 pm by Sam Mozhgani Comment

Lets face it, over the last decade Apple has dominated the phone market with their iPhone. No matter how soon Apple comes out with a new phone there are lines around street corners with customers who want the new version. More recently, Samsung has started rising in the phone game and they are not stopping. The Galaxy and Note are becoming known for their new cool features such as the bump share feature, wi-fi hotspots, and the best picture phone camera quality out there.

Now although Samsung has these really cool top of the line phones, how were they able to all of a sudden get to the top in the mobile phone marketshare? Their commercials! While Apple commercials are simple and get across to the viewer what the phone does, Samsung has some funny commercials and commercials that show the cool features their phones have. For example, there is the “work trip” commercial that is subtly sexual but shows off the bump share feature. During the Super Bowl Samsung used tons of money to buy minutes of commercial space for just one commercial featuring celebrities Seth Rogan Paul Rudd, and Lebron James. Not only did the commercial show off the cool new features of the phone, but also showed that major celebrities back the phone as well. Samsung’s marketing strategy has brought them to the top in the mobile phone marketshare and it does not seem like it is going to stop anytime soon.

This entry was posted in Advertising, Marketing - General, Marketing News, TU-AMA and tagged apple, commercials, Galaxy, iphone, Lebron James, marketshare, Next Big Thing, Note, Paul Rudd, Samsung, Seth Rogan, TU-AMA. Bookmark the permalink.
Procter & Gamble Marketing Towards Exactly Who You Would Expect Them To

Posted on February 22, 2013 4:57 pm by Sam Mozhgani Comment

We all know that Procter & Gamble has been a very successful company for a very long time, but its always interesting to see how they market all of the different brands and product lines they carry. In the past few years they have basically turned all their attention towards one family member; the mother! Think about it, even a few years ago when those funny old spice commercials for men deodorant came out, the commercials were directed at women! More recently, Procter and Gamble had their “Raising an Olympian” campaign featuring Gabby Douglas and her mother’s impact on her olympic success.

Now why would Procter & Gamble only focus on one out of a possible three to four family members? It would seem as if they are cutting into their potential market, right? Wrong! If you take a step back and look at it, all of P&G’s products are household products that would more often than not be bought in a grocery or retail store where women are the main people purchasing their products. P&G’s products range from toilet paper to dish detergent and from diapers to perfume. Although it may have seemed weird at first to target women with mens deodorant, P&G knows that if the commercial sticks in a women’s head, they will check out that product out time they go shopping.

This entry was posted in Advertising, Branding, Marketing - General, TU-AMA and tagged Branding, commercials, deodorant, Gabby Douglas, marketing, old spice, Olympics, P&G, Procter &Gamble, product line, TU-AMA. Bookmark the permalink.
How do you take viral videos like the “Harlem Shake” phenomenon and make it work for you?

Posted on February 21, 2013 1:11 pm by bethbauer Comment

Temple University AMA is on the cutting edge of viral video spinning. We stay on top to huge digital trends and try to make it work for us! It might seem silly jumping on the viral video band wagon but it works! We successfully promote our organizations and the causes we support by mimicking this trends and creating our own content while the phase is still hot.
Check out what we have done for AMA Saves Lives!

Go to www.AMAsaveslives.com and sign up to become an organ donor! Tell them Temple University AMA sent you!
Just go to the AMA Saves Lives website – go to About AMA Saves Lives and Sign up to become an organ donor!

We have used the theme for not only promoting AMA Saves Lives cause but also promoting our student professional organization amongst our peers!

Check out our Gangnam Style video: AMA Style

Our social media team specializes in creating digital material for social trends and tries to capture our target audience, college students, but appealing to them!

ZOMBIESSS! CHECK IT OUT SUPER FUNNY!

This entry was posted in Advertising, Fox School, Marketing - General, Marketing News, TU-AMA and tagged ama saves lives, American Marketing Association, clever, digital marketing trends, funny, Gangnam Style, harlem shake, hilarious, how to capture your audience by using viral videos, how to use digital marketing, market with viral videos, temple university, Viral Marketing, viral video marketing, viral videos, youtube marketing. Bookmark the permalink.
Marco Rubio Markets His Mistake

Posted on February 18, 2013 4:44 pm by Brian Andrien Comment

“Send the liberal detractors a message that not only does Marco Rubio inspire you…he hydrates you too.”

Almost everyone has seen Republican Marco Rubio’s speech during the State of Union address. Halfway through his speech, Rubio reached down, out of frame, to pick up his water bottle and take a drink. This may not seem like a big deal, but it has turned into a national incident.

At the sip of his “career-killing” drink, the media swarmed in on him like bees on honey. However, rather than crying or causing a media scene, Rubio took his new popularity and turned it into a marketing opportunity.

Within hours of the incident, Rubio began tweeting creative tweets (including a picture of his infamous water bottle), followed by morning talk show appearances, and a branded water bottle campaign that raised $100,000 for his super PAC.

Rubio took the right steps to capitalize on a viral sensation. The Florida senator has now raised more than $100,000 for his Reclaim America political action committee by offering a branded water bottle to anyone who donates $25 or more.

This entry was posted in Advertising, Branding, Commercial Battle, Fox School, Marketing - General, Marketing News, TU-AMA and tagged Conservative, Democrat, Florida, GOP, Liberal, Marco Rubio, republican, Rubio, senator, Water. Bookmark the permalink.
Zipcar using social media to attract a young audience

Posted on February 15, 2013 4:51 pm by Sam Mozhgani Comment

Recently, Zipcar has started using social media to target young adults and college students. Their use of twitter and Facebook has grown rapidly, using the social media sites to answer questions or give away prizes. In case you are not familiar with Zipcar, they are a company that provides cars to their customers with an hourly or daily rate. They are mostly used in large cities where people can’t afford or do not see the point in owning a car, but may need one once in a while to get around or run errands. Zipcar makes the process very easy through their website. Once you sign up you receive a Zipcard and the right to make reservations for just a couple hours or an entire day. Once you make your reservation, you find the Zipcar station nearest to you and just hold the Zipcard up to the car you reserved and it will unlock and is ready for your use.

Zipcar’s use of social media has grown rapidly due to their desire to convert young adults to customers. They use Facebook to show where Zipcar stations are located and to give away prizes. Twitter is also used for giveaways, but also to answer any questions that customers or potential users may have. Some of the giveaways include free t-shirts or driving dollars and lets be honest, what college student doesn’t love free stuff. An added benefit is that there is no worry about insurance or gas because Zipcar covers it all. Zipcar has been continuously growing for the last few years and their attention to social media will be sure to add to the success they have right now.

This entry was posted in Advertising, Marketing - General, TU-AMA and tagged AMA, facebook, marketing, social media, TU-AMA, Twitter, Zipcar, Zipcard. Bookmark the permalink.
LinkedIn’s Genius Marketing

Posted on February 11, 2013 8:50 pm by Brian Andrien Comment

Did you receive an email from LinkedIn saying you’re one of the top profiles viewed in 2012? Congratulations!

Except, 10 million other users also received the same email…

The business social networking site’s clever marketing team came up with to get people talking about them on other social networking sites. They emailed 10 million people stating that they were in the top 5% or even top most viewed profiles in 2012. However, with 200 million users, the email is not as special as it sounds.

The congratulatory email contains a link to an even more congratulatory page, and a “personal” letter from LinkedIn senior vice president of products and user experience. The email encouraged users to share their “accomplishment” with their friends on LinkedIn and other social networking sights Facebook and Twitter.

And so far, the marketing tactic has worked. Many have tweeted the news with their friends and seemed happy to receive the honor.

This entry was posted in Advertising, Branding, Marketing - General, Marketing News. Bookmark the permalink.
Snowed In With Starbucks

Posted on February 11, 2013 8:56 am by Lauren Snyder Comment

As East Coast blizzard Nemo hit this weekend, Starbucks jumped at the opportunity to promote their product to consumers via social media. When the snow began to fall in the northeast, the coffee empire sent out tweets and Facebook Marketplace Ads centered on a snow day theme. Whenever Twitter users clicked on #Nemo, #blizzard, or related hash-tags, an ad of a warm cup of java populated feeds.

Starbucks spokesperson Linda Mills stated, “We always want to stay highly relevant to what’s going on. We want to be a part of [consumers’] decisions as they get ready for the weekend in terms of their product needs, such as coffee.” In one tweet, they even rewarded customers with a $5 gift card with purchase of 1lb of Blonde Whole Bean or a 12 pack of VIA coffee.

By making themselves more relatable to consumers in an event such as a pending blizzard, Starbucks joins the consumer conversation–who doesn’t love being snowed in with their favorite brew?

What do you think of Starbucks social media marketing technique? Effective?

Via AdWeek.

This entry was posted in Marketing - General and tagged blizzard, nemo, social media, starbucks. Bookmark the permalink.