New internships posted.

Proctor & Gamble Summer Sales Internship

Mitchell & Ness Nostalgia Company

Check out our Job Board, for the latest internship and full-time postings.

Ever wonder how Google assumed its now-ubiquitous logo as recognizable as Nike’s Swoosh?

Check this out.

To all those who participated in the making of Valentine’s Day Cards at the 2/8 general meeting:

The Pediatric Social Work Dept. is in receipt of the generous contribution of the beautiful hand crafted Valentine Day cards as facilitated by The American Marketing Association.

Since November 2007, the inpatient pediatric patients are now being cared for at St. Christopher’s Hospital. Therefore, the cards were given to St. Christopher’s for distribution and enjoyment by the patients at that facility.

Thank you for the thoughtfulness, creativity and hard work of all those concerned with this project.

Metro Philadelphia Newspaper Sponsors
Welcome to Philly Ad Club’s E-Newsletter – February 2008

Philly Ad Club’s E-Newsletter is a members-only service providing you with a concise overview of events, activities, people and
advertising-related news added to our website, phillyadclub.com

MARCH AD NEWS MAGAZINE DEADLINE: February 15^th

“Greater Philadelphia’s Only Comprehensive Industry News Source”

10,000 Circulation /25,000 Readership!

We’re celebrating the ADDY Awards in our March issue. The 68-page issue will feature the ADDY wrap-up, celebration event photos, some thoughts on creativity, special interviews, our regular departments plus. . .the semi-annual REGIONAL MEDIA CONTACT DIRECTORY listing all TV, radio, magazine, newspaper, out-of-home, online and media buying.

Have something to contribute or share? Don’t be shy! Send your news items, event photos, column or story ideas and suggestions to: news@phillyadclub.com

For advertising and inserts, contact Lou Yager at 610-664-7374. advertising@phillyadclub.com

NOW LIVE. . . Philly Ad Club’s New Blog and Photo Gallery

Join our BLOG community. Contribute. Comment. Let’s spark a conversation! Go to phillyadclub.com and click “blog.” Also. . .see photos from both regional and Philly Ad Club events in our Photo Gallery.

COMING EVENTS:

Thursday, Feb 7^th: Hearing is Believing, a presentation on the power of what we hear and its impact on what we believe, by Bob Farnsworth, Hummingbird Productions. A Provocative and Wisdomatic Demonstration on What We Hear . . . perhaps, more than What We See . . . is What We Believe! Location: Millennium Ballroom, Loews Hotel, 12th and Market Streets, Philadelphia, Registration at 11:30 AM; Luncheon begins at 12:00 Noon Cost: $55 Philly Ad Club Members/$85 non-members.. TO REGISTER ONLINE CLICK: REGISTER

Thursday, March 6^th: ADDY AWARDS Celebration, Museum of Art

The ADDY Award Competition, the industry’s largest and most representative competition for creative excellence will be held on Thursday, March 6. Join 600 or so of the “who’s who” in the advertising industry as we celebrate the winners. Thursday, March 6, 2008, 6 p.m. Philadelphia Museum of Art, Featuring Famous 20th-century Mexican Artist Frida Kahlo. $95 for members and $135 for non-members.

TO REGISTER ONLINE CLICK: REGISTER

SPECIAL EDUCATIONAL EVENT HIGHLIGHT:

Wednesday, Feb 13th–Rowan University Panel: “New Media Myth Busting”

Rowan University College of Communication’s Advertising/Public Relations Department will host a special panel to explore “New Media Myth Busting” on Wednesday, February 13th from 6 to 8 p.m. in the Rowan Hall auditorium in Glassboro NJ. The event is open to all area practitioners. That’s when a panel of five industry and academic experts will share their insights on what companies are doing to build real success in social and new media activities. Handouts with study abstracts will be provided. A $10 donation is requested at the door to cover light food and soft drinks. PANELISTS: Katy Thorbahn, Senior Vice President and General Manager of the Philadelphia office of Avenue A | Razorfish, Alan Levy, Co-founder and CEO of BlogTalkRadio, host of the Alan Levy Show and founder of Myphonecompany.com (a VOIP Telecom company). Chris Lukach, Account Manager at Anne Klein Communications Group, Edward H. Moore Associate Professor, Rowan University, and Adam Roberts, Director, Media Services. Digitas Health. Moderator: Kevin Pitts, VP/Advertising, Circulation, Philadelphia Business Journal.

For reservations, e-mail your contact info to: Janice Hillman at Hillman@rowan.edu

EVENTS AT-A-GLANCE:

OUR JOB LISTINGS ARE HOT. . .REALLY, REALLY HOT! AND STILL FREE!*
Just about every day we add new job listings in Media, Account, Creative, Interactive and Sales. Job listings up to 200 words are still FREE! Send job listings or questions to: news@phillyadclub.com

PHILLYADCLUB.COM AVERAGES 750,000 HITS A MONTH! MAKE IT YOUR “GO-TO” SITE!

Our phillyadclub.com website is now consistently receiving over 750,000 hits a month and about 7,000 referrals each month from search engines like Google. Wow. Take advantage of the visibility! Our goal is to make phillyadclub.com your “go-to” site for key information about the regional communications industry. Plus, we want you to visit us three. . .four. . .five times a week for the latest news, event listing and job offerings. Every day we add new headlines in each of our categories (People, Accounts, Media, etc). If you miss a few days, merely click on the category heading to see recent headlines that have been cycled off the home page.

Visit phillyadclub.com for full details of the above news items.

The American Marketing Association has redefined the term, “Marketing.”

The old definition: “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.”

The new definition: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

The new definition includes the role marketing plays within society at large, and defines marketing as a science, educational process and a philosophy — not just a management system. It also expands the previous scope of the term to incorporate the concept that one can market something to “do good.”

“One of the most important changes to American Marketing Association’s new definition for marketing is that marketing is presented as a broader activity,” says Nancy Costopulos, Chief Marketing Officer of the American Marketing Association. “Marketing is no longer a function — it is an educational process.”