PAMA Invites you to join us for a luncheon with:

Lois Kelly of Beeline Labs

People are tuning out companies and their marketing messages and tuning into one another using vast new social media options that pop up every day, from Wikis, blogs, and communities to social networks, Twitter, You Tube, HubDub and Digg. It’s downright overwhelming for those of us with day jobs to keep track of what’s new, a never mind find time to see how to make it work for our work.

In this high-energy, highly interactive workshop you get to step out of the noise and clutter to see what’s possible for your organization and how to more easily create the types of new approaches that will deliver the greatest value to your organization. We’ll share frank insights about what works for individuals and consumer product companies but doesn’t work for a business-to-business companies We’ll also highlight many similar businesses are adopting new approaches for different types of goals, creating new social media corporate policies, and measuring results.

What you will learn:

• The five reasons why traditional marketing no longer works,
even though the goals of marketing – getting and keeping
customers – is the same.

• An understanding of the two guiding principles at work – and
how to tap into them for your customers

• The five most common obstacles

• The three most important strategies for engaging with people,
whether it’s for shortening the sales cycle or building corporate
reputation

• A 20-point pragmatic checklist for evolving your marketing
within the context of today’s social media environment.

* Three ways to get started.

EVENT DETAILS

Wednesday, October 15, 2008

11:00 - New Member Welcome & Orientation
11:30 - Networking & Registration
12:00 - 1:30 Lunch & Program

The Union League
www.unionleague.org
140 South Broad Street
Philadelphia, PA 19102

For more information and how to sign up vist:
http://guest.cvent.com/EVENTS/Info/Invitation.aspx?i=ec2aac85-0e52-4764-993e-5eb588f3fd1f.
TU-AMA will pay $20, if the student is willing to attend. Contact Mary Conran (mconran@temple.edu) for more detail.