The American Marketing Association has redefined the term, “Marketing.”

The old definition: “Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.”

The new definition: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

The new definition includes the role marketing plays within society at large, and defines marketing as a science, educational process and a philosophy — not just a management system. It also expands the previous scope of the term to incorporate the concept that one can market something to “do good.”

“One of the most important changes to American Marketing Association’s new definition for marketing is that marketing is presented as a broader activity,” says Nancy Costopulos, Chief Marketing Officer of the American Marketing Association. “Marketing is no longer a function — it is an educational process.”

JOIN US:
The “Party of One” workshop focuses on the seven (7) essential skills for starting and sustaining a profitable business when it’s just you. It is geared for independent business people, including consultants, contractors, coaches, trainers, as well as design, IT and technical professionals.

This event is presented by James Chan, Ph.D., author of Spare Room Tycoon: Succeeding Independently, the 70 Lessons of Sane Self Employment. Read humorous, real-life anecdotes and lessons, ranging from “Declaring Independence” to “Calculating How to Charge”, on www.SpareRoomTycoon.

This workshop is free and open to the public. Feel free to circulate the attached flyer to your friends and colleagues.

WHEN & WHERE :
Wednesday, Feb. 20: 6:30 p.m. - 8:00 p.m.
The Free Library of Philadelphia
1901 Vine Street, Philadelphia 19103
Room 108

RSVP:
The Business, Science & Industry Department
Email: erefbsi@freelibrary.org
Or call: 215-686-5394

About the speaker, James Chan: James Chan, Ph.D., shares his 25 years of real-life experience in starting and sustaining a one-person business. His company, Asia Marketing and Management, is a one-person consultancy that advises U.S. companies in doing business in China. He is the author of Spare Room Tycoon: Succeeding Independently, the 70 Lessons of Sane Self Employment. The book recounts the stories of how 40 men and women, including Dr. Chan, started their own independent (often one-person) businesses and the lessons that they’ve learned in making their businesses lasting and profitable. In this workshop, James Chan will focus on the top seven (7) essential skills in starting and running a successful independent business.

To learn more, visit http://www.SpareRoomTycoon.com
Autographed copies of Spare Room Tycoon will be available for purchase at $20 per copy (cash only). The book is available at the Free Library or your local libraries.

James Chan, Ph.D. - Biography
James Chan, Ph.D., is founder and principal of Asia Marketing and Management (AMM), a Philadelphia-based consultancy specialized in advising U.S. firms on doing business in China and other Asian countries and on personal entrepreneurship.

Since he founded his practice in 1983, James Chan has consulted with more than 100 U.S. companies in expanding their businesses in Asia. His clients include Kodak, Lucent Technologies, 3Com, Nationwide Insurance, Monitor Aerospace, Glenayre, American Management Association (AMA), The International Monetary Fund (IMF), The Gale Group, ISI, ASTM, Kingsbury Inc., University of Pennsylvania, Drug Information Association (DIA), Catawissa Lumber, MidMarket Capital Advisors, Right Management Consultants, Vulcan Spring & Mfg. Co., Metal Powder Industries Federation (MPIF), Wood Components Manufacturers Association (WCMA), American Hardware Manufacturers Association (AHMA), Unified Abrasives Manufacturers’ Association (UAMA), Lake States Lumber Association (LSLA), The Motor and Motion Association (SMMA), the Robotic Industries Association (RIA), and the Textile Care Allied Trades Association (TCATA).

Dr. Chan is a member of the Association for Corporate Growth (ACG), the Greater Philadelphia Senior Executives Group (GPSEG), the Mid-Atlantic Consultants Network (MAC Network), and the Mid-Atlantic District Export Council (U.S. Dept. of Commerce).

An experienced, animated public speaker in three languages—English, Mandarin Chinese, and the Cantonese dialect—James Chan offers customized seminars designed to help companies export their products and services to China and other Asian markets.

James Chan is the author of Spare Room Tycoon. The book tells the real-life stories and hard-won skills of how 40 men and women including James Chan have turned their personal visions into successful businesses. To view ten chapters of the book online, go to: http://www.SpareRoomTycoon.com.

Born in Guangzhou (Canton), China in 1949, Dr. Chan received his Ph.D. in Chinese geography in 1977 from the University of Michigan, Ann Arbor; M.A. in 1973 from the University of Chicago, and B.A. in 1970 from the University of Hong Kong. A naturalized U.S. citizen in 1987, James Chan lives and works in Philadelphia. To view his website online, go to: http://www.AsiaMarketingManagement.com. E-mail James Chan at: JamesChan@AsiaMarketingManagement.com.

Steven Wheeler, Branch Sales Manager…also 2 District Managers and 3 Sales Professionals (including a Temple Alum).

Wells Fargo & Company (NYSE: WFC) is a diversified financial services company providing banking, insurance, investments, mortgage and consumer finance through almost 6,000 stores, the internet and other distribution channels across North America and internationally.

We’re headquartered in San Francisco, but we’re decentralized so every local Wells Fargo store is a headquarters for satisfying all our customers’ financial needs and helping them succeed financially. Wells Fargo has $549 billion in assets and 158,800 team members across our 80+ businesses. We’re the United States’ 25th largest employer. We ranked fifth in assets and fourth in market value of our stock among our peers as of September 30, 2007.

Our vision: We want to satisfy all of our customers’ financial needs, help them succeed financially, be the premier provider of financial services in every one of our markets, and be known as one of America’s great companies.

Don’t forget to check out our official blog - Think. Read and post comments and thoughts about marketing and all of its bubbly goodness.

Think!

The bulk of Spring 2008 dates have been posted to the site; more dates and events will be posted as the semester commences.